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Michael Luckman Articles

Michael Luckman Articles

Do you have what it takes to be a sales superstar? - Click To Read Article
Every salesperson, young and old, dreams of becoming a superstar. Their company\'s #1 salesperson. Winning all the awards, contests and perks that go with super stardom. Not to mention a fantastic income. Are great salespeople born that way, or are they created?

Are you hiring the right salespeople?
- Click To Read Article
Each bad salesperson that you hire costs your company anywhere from $400,000 to $800,000!


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About The Author


Michael Luckman
(Visit Michael's Website) Michael has been involved in sales, marketing and training for over 39 years, with companies such as Milton Bradley, Playskool, Gund and for many years his own award winning sales and marketing firm, Michael Luckman and Associates. His experience runs the gamut from consumer product sales to national retail chains, on up to seven-figure management consulting projects to the Global 1000. In 1975, as Director of Marketing for National Semiconductor, he brought to market the first electronic toy, the “Quiz Kid,” creating not only that years #1 toy, but an entirely new industry. Early in his career Michael was one of five senior buyers for Toys R Us. It was in this capacity that he realized that not all sales people were created equal. The truly professional had a system that they followed to control the selling process. The majority though, had no system, and soon defaulted to the buyers, and dropping the price was always a part of that system. When he went back into sales he vowed to be a professional, but it wasn’t until he discovered the Sandler Sales Institute and its non-traditional sales methodologies, that he realized what a truly professional sales system looked like.

Michael Luckman is a Bronze author on EvanCarmichael.com
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