Michael Luckman Articles
How to be Lucky in Sales - Click To Read Article
Some say that it takes luck to be a truly successful salesperson. I\'m not so sure. Read on and you be the judge.
Differentiating Your Company in a Commodity World - Click To Read Article
Years ago, when we thought of a commodity we would think of oil or copper or some other natural resource. But today every buyer looks at every salesperson\'s products or services as a commodity. One company is as good (or bad) as another. When that happens the only thing that differentiates your company from your competitors, is a lower price. Learn how to put a stop to the \"Commodity Syndrom.\"
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