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Differentiating Your Company in a Commodity World - Click To Read Article
Years ago, when we thought of a commodity we would think of oil or copper or some other natural resource. But today every buyer looks at every salesperson's products or services as a commodity. One company is as good (or bad) as another. When that happens the only thing that differentiates your company from your competitors, is a lower price. Learn how to put a stop to the "Commodity Syndrom."
How to be Lucky in Sales - Click To Read Article
Some say that it takes luck to be a truly successful salesperson. I'm not so sure. Read on and you be the judge.
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Michael Luckman
(Visit Michael's Website)
Michael has been involved in sales,
marketing and sales training for over 39
years, with companies such as Milton
Bradley, Playskool, Gund and for many
years his own award winning sales and
marketing firm, Michael Luckman and
Associates. His experience runs the gamut
from consumer product sales to national
retail chains, on up to seven-figure
management consulting projects to the
Global 1000. In 1975, as Director of
Marketing for National Semiconductor, he
brought to market the first electronic
toy, the “Quiz Kid,” creating not only
that years #1 toy, but an entirely new
industry.
Early in his career Michael was a senior
buyer for Toys R Us. It was in this
capacity that he realized that not all
sales people were created equal. The truly
professional had a system that they
followed to control the selling process.
The majority though, had no system, and
soon defaulted to the buyers, and dropping
the price was always a part of that
system. When he went back into sales he
vowed to be a professional, but it wasn’t
until he discovered the Sandler Sales
Institute and its non-traditional sales
methodologies, that he realized what a
truly professional sales system looked
like.
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Michael Luckman's
Complete
List Of
Sales
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If you enjoyed this article, get Michael Luckman's Complete List of Sales Articles For FREE!
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