Tweet

What makes 'YOU-nique?'

Written by: Bob Hooey

Article Overview: understanding your personal and professional Value or Unique Sales Proposition is a key to opening long term profitable customer relationships.

What makes 'YOU-nique?'

"To my customer; I may not have the answer, but I'll find it.
I may not have the time, but I'll make it.
I may not be the biggest, but I'll be the most committed to your success!"

In a world of increasing "me-too's" and "sorta-like's" and "ditto's" what makes you stand out from the crowd? What 'YOU-niqueness’ do you bring to the marketplace that will make your potential customers want to deal with you and return time and time again? Are there things you do that your customers aren't expecting?

Take a few minutes and give some creative thought to these questions. Analyze your answers, for in them are revealed, the secrets of your eventual success and competitive edge.

• What do I provide my customers that they can't get everywhere else?

• What can I do as follow-up as a thank you to people -- even those who don’t buy from me now?

• What can I say or give to my customers that will influence them to remember me and the experience they enjoyed with my firm?

• What 'extra-unexpected-value' can I provide my clients after they buy from me?

• What can I give my customers that will totally amaze them -- something they would never expect?

• How can I build long-term relationships and communicate with clients and their families that will influence them to remember me for years to come?

Based on careful thought -- what changes will you commit yourself to making which will ensure these 'You-nique' factors become part of your daily operation? When will you start?

Copyright 2006 Bob ‘Idea Man’ Hooey www.ideaman.net Bob’s Ideas At Work! have been successfully applied by 1000’s of professionals across North America. His articles have been included in consumer and trade journals and he is the author of 9 books and is a frequent contributor to North American consumer, corporate, association, on-line and trade publications.

Related Articles
  USP - Unique Selling Proposition
  The Four Components To a Successful Business
  Eleven Sales Success Secrets
  Be An Orange
  Paying Royalties might be the best money spent in your Business

Article Tags:



Related Forum Posts
All A Matter of Perception and Encouragement - Isn't it interesting how the whole concept of changed perception makes the difference. In fact, just having this dialogue on here has made quite a difference to my week. I especiall love this idea of value through e-mail, which makes it all so 'relationship-building', which ultimately is the trust valuable business development needs. So thanks to all for what's gone on here so far.
Re: Who hates cold calling? - Cold calling is aways hard, but I think you definitely have to put yourself into the right frame of mind before making them and it will help you muscle through them. If you just ask yourself, "What do I have to lose?" before making each call, I think you have a pre-set attitude that this "no" is just going to get me that much closer to my next "yes". Look at it as a stepping stone rather than a road block and it makes it so much easier to pick up the phone. Since cold calling is almost a necessity for survival in business today, it's crucial to make an effort to do some of it every day. You should have a goal to hit each day, then when you get really good, up the goal just like you would a strength training goal. It's a good comparison. It's just that one makes you have more courage and one makes you have more physical strength. The concept is similar.
girl vs. woman - "Girl" makes me feel younger...which is good. "Woman" makes me feel powerful...which is better.
Re: 12-Step Foolproof Sales Letter Template - This type of gimmickry might work in the quick hit consumer or internet marketing world, but do you really think this is going to help when you are selling to decision makers at a business? The full proof sales letter in the business world contains: 1. A quote from a customer that achieved results 2. Direct knowledge of the person you are reaching out to 3. A call to action that can give them the option of seeing how your offering makes a difference. This is a simple sauce that makes for great sales dishes.
Re: Any suggestions on how I can market my trademarked TShirts? - [quote="patentsforsale":2stizaws]Hi Sorry but I didn't understand your skepticism. Yes it is correct, you can register your invention for free on patentsforsale.co.uk. When you have a buyer/investor who is interested in your product then you have the option of upgrading your membership to start conversing with them. Hope that makes things clear[/quote:2stizaws] There was no "skepticism" and the only thing your last post makes clear is that you aren't even trying to understand what Barry is wanting to do here and the real reason for this post. All you are trying to do is plug your site. He does NOT want to sell is trademark, register his invention, find investors, or whatever else you seem to think. He wants to sell the shirts/hats just like any store online or offline that sells shirts does! And he is asking if anyone has any tips to help market those shirts/hats. I hope that makes things clear.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Executives and Elevators Perfecting That Pitch

Why Marketing Outsourcing is Growing So Quickly

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.