Bob Hooey Articles

Would you buy from yourself? Conducting an image self-evaluation - Click To Read Article
Taking stock and taking time to see yourself from the customer\'s perspective can be a value-added exercise. When you see your strengths you build your confidence. When you uncover areas to be improved you begin to build solid foundations for long-term sales success.

Where are you going in your sales career? - Click To Read Article
What drives you, drives your sales. Do you have a clear mission and purpose defined for your sales career? Do you have a clear path defined to become better at what you do in serving and selling your customers?

What makes 'YOU-nique?' - Click To Read Article
understanding your personal and professional Value or Unique Sales Proposition is a key to opening long term profitable customer relationships.

What do you wish for? - Click To Read Article
Life is funny. Often we get what we wish for? Ever wish for lots of sales and customers? Ever wonder why your sales and cashflow go up and down? The Secret is in taking care of business as well as working on the business from time to time.

The Secret of the Seed - Click To Read Article
Selling is a bit like farming... you frequently get what you sow. Sow to future growth and get it. Sow to failure and reap it. Sow to success and see it blossom.

Rules of Value-Added Selling and Service - Click To Read Article
Selling is a tough game and not a game for the faint at heart. The more successful professional sales staff have learned to focus on value rather than price to gain a better result and begin a mutually profitable long term relationship with their clients. Here are a few of my thoughts and observations on the aspect of Value-added Selling and Service.

Proactive strategies to minimize price objections - Click To Read Article
Your price is too high! Compared to what, I ask in return? There are many ways to offset the challenge some clients bring in regard to your price. Often, the problem is a lack of value as perceived by the client and that is something we can deal with as professional sales people.

Mastery can be a valid sales goal - what is your mission? - Click To Read Article
Mastery is a valid goal. Creating a mission statement that focuses your energies and professional development as a sales professional will help you become a master.

Mistakes Made by New or Inexperienced Sales Staff - Click To Read Article
Why is it ‘senior’ sales staff are more effective and more productive in their sales efforts? Could it be that they\'ve learned the value of these simple points that help them sell better? Canadian Sales Trainer, Bob \'Idea Man\' Hooey outlines 7 mistakes made my inexperienced sales staff. Make more sales by making less mistakes.

Getting your customers to sell you Creating fans and champions - Click To Read Article
When we do our sales job correctly we have built a cooperative relationship with our clients. When that relationship is perceived as valuable they will begin to be our fans and champions in telling prospective customers 'You have to deal with Bob 'Idea Man' Hooey' etc. How do you make sure this happens? Read on...

From ‘KAI-ZEN’ to ‘I CAN!’ Improvement = Consistent commitment to good change - Click To Read Article
We can be better at both our business and our sales process. It takes dedication and a commitment to work on what we do and how we do it everyday. Each day we have an opportunity to grow in so many little ways that lead to large successes.

Creating Time to Sell, Lead or Manage! - Click To Read Article
As a professional sales person, your time is your stock in trade. You trade your time and expertise for sales and increased patronage from your clients.

Customer service redefined as a sales tool - Click To Read Article
Customer service is a valid part of the professional sales process and is often what separates the beginners from the sales superstars. Your sales team is also your first face in the customer service, long term relationship building process.

Descriptive Stories Sell on More than One Level - Click To Read Article
Perhaps you've heard or been taught that sharing Features, Advantages and Benefits (FAB) is a more effective approach than just feature dumping on our prospective customers. But do we effectively do that in our sales conversations? Let me share a simple experience where a young shoe salesman (Joseph) did this very well.

Change is a Conscious Mental Choice - Click To Read Article
Change is a conscious mental choice Do you want to become a top selling professional? Do you want to increase your sales? Do you want to build a long term, mutually profitable relationship with your customers? What needs to "change" to make that a reality?!

Building a successful sales career or business - Click To Read Article
Are there ways to ensure your success in the sales field? Yes, says Canadian Sales Trainer, Bob \'Idea Man\' Hooey and he outlines some specific ideas and tips to assist you in this quest.

8 Field-Proven Tips to Increasing Your Sales income - Click To Read Article
8 field proven tips which can help you increase your sales volume. There are secrets and your most senior sales staff are profitably using them in their own careers. If you want to be more productive and profitable - check out and apply these 8 tips in your own sales activities.

A Key to Generating More Sales - Click To Read Article
Understanding why customers buy is a start. Applying incentives and building long-term mutually beneficial bonds or connections can make you more money.


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