What Does An Androgynous Cow, The Life Lessons of a Father, & Closing More Sales Have To Do With Each Other?
What Does An Androgynous Cow, The Life Lessons of a Father, & Closing More Sales Have To Do With Each Other?
Only Learning To Ask One of The Most Powerful Qualifying AND Closing Questions You Can Ever Ask a Prospect!
This weekend, as most, Netflix delivered right to my mailbox another movie for the kids. My six and seven year old boys, like most I’d imagine, love animated movies. Barnyard The Movie, who stars somewhat androgynous animated cows, is certainly not the best movie my family has ever watched.
But here’s the thing;
This movie triggered in me a powerful emotional response. Dumb? Definitely! I feel dumb even mentioning it to you. But this “response” reminded me of such a powerful sales lesson that I would feel negligent if I did not share it with you here.
So here it goes…
To a prospect, making a buying decision is ultimately very personal! Finding what Emotional Trigger that makes buying your product or service personal, IS what Closes The Sale!
Let me give you a little background, then I’ll explain in detail how to find that “Trigger”.
During the movie, Otis the cow was goofing off while his dad tried to take care of and protect the other animals on the farm. Ben, Otis’s father couldn’t get Otis to take things seriously until it was too late. Ben was killed by a pack of coyotes and Otis, blaming himself, met with his moment of truth! Otis is now faced with the decision to either continue to run from responsibility, or grow up and take his rightful position as leader of the farm. What did he do? You guessed! Otis did eventually make the right choice, and of course took his place as leader, and then he defeated the coyotes for a happy ending.
Clearly, nothing new here. But for me, I was reminded of the many good lessons my father taught me that I chose to ignore, that is until I suffered the consequences of bad decisions enough times. And, like my androgynous friend Otis, I eventually grew up.
This story may seem udderly ridiculous to you and I may seem like a fool, but that is really the point!
Learn To Do This And I Guarantee You Will Close More Sales, More Easily!
Whether your product or services are expensive or more affordable, one of most important things you can do is find out what pain it relieves, problems it solves and wants if fulfills, for the prospect. You must link ownership of your product or services to these EMOTIONAL TRIGGERS. This will create the desire in the prospect to accept what you’re offering so you can then close the sale. To deliver a powerful presentation you must always find a way to revisit these triggers throughout the sales process.
So what is the Magic Question That Finds the Emotional Trigger? It Is Simply This,
Just ask them. Wait until you have done a little bonding and report with the prospect first, so your question doesn’t sound phony. But just ask. Try this…
Mr. Prospect, as we talk about my companies services, we will be able to discover more quickly if there really is a match between what we do and what you really need if I understood one thing first. If, when all is said and done, and you do purchase our services, what would you like our relationship to look like? What problems must I solve in order for my company to become a necessary and valuable partner with your company? And, what can I do to make doing business with me, easy for you personally?
Put this in your own words but remember to ask questions like this right from the beginning of your presentation. And don’t forget…
There is a danger if you sell solely based on emotion. Make sure to back up your sales presentation with logic, or their interest in what you have to offer may not last long enough to get past their personal decision-making committee. That is their spouse, family and business associates.
This is because the emotional high does wear off. Throughout the entire sales process you must keep backing up these emotional reasons for the prospect to buy, with all the logical reasons for them to buy. EMOTION spurs prospects to action, but it is the belief that they are making a smart and logical decision to own your product or service that sustains their interest.
Take this tip and use it, as it will improve how many prospects you convert. But remember, it’s only one part of a complete sales process.
If you have any questions, or would like to learn more about building presentations that produce results contact me at Matthew@FindingPrime.com .
What Does An Androgynous Cow The Life Lessons of a Father Closing More Sales Have To Do With Each Other - To learn more about this author, visit Matthew Fiorenza's Website.
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What Does An Androgynous Cow, The Life Lessons of a Father, & Closing More Sales Have To Do With Each Other?
Only Learning To Ask One of The Most Powerful Qualifying AND Closing Questions You Can Ever Ask a Prospect!
This weekend, as most, Netflix delivered right to my mailbox another movie for the kids. My six and seven year old boys, like most I’d imagine, love animated movies. Barnyard The Movie, who stars somewhat androgynous animated cows, is certainly not the best movie my family has ever watched.
But here’s the thing;
This movie triggered in me a powerful emotional response. Dumb? Definitely! I feel dumb even mentioning it to you. But this “response” reminded me of such a powerful sales lesson that I would feel negligent if I did not share it with you here.
So here it goes…
To a prospect, making a buying decision is ultimately very personal! Finding what Emotional Trigger that makes buying your product or service personal, IS what Closes The Sale!
Let me give you a little background, then I’ll explain in detail how to find that “Trigger”.
During the movie, Otis the cow was goofing off while his dad tried to take care of and protect the other animals on the farm. Ben, Otis’s father couldn’t get Otis to take things seriously until it was too late. Ben was killed by a pack of coyotes and Otis, blaming himself, met with his moment of truth! Otis is now faced with the decision to either continue to run from responsibility, or grow up and take his rightful position as leader of the farm. What did he do? You guessed! Otis did eventually make the right choice, and of course took his place as leader, and then he defeated the coyotes for a happy ending.
Clearly, nothing new here. But for me, I was reminded of the many good lessons my father taught me that I chose to ignore, that is until I suffered the consequences of bad decisions enough times. And, like my androgynous friend Otis, I eventually grew up.
This story may seem udderly ridiculous to you and I may seem like a fool, but that is really the point!
Learn To Do This And I Guarantee You Will Close More Sales, More Easily!
Whether your product or services are expensive or more affordable, one of most important things you can do is find out what pain it relieves, problems it solves and wants if fulfills, for the prospect. You must link ownership of your product or services to these EMOTIONAL TRIGGERS. This will create the desire in the prospect to accept what you’re offering so you can then close the sale. To deliver a powerful presentation you must always find a way to revisit these triggers throughout the sales process.
So what is the Magic Question That Finds the Emotional Trigger? It Is Simply This,
Just ask them. Wait until you have done a little bonding and report with the prospect first, so your question doesn’t sound phony. But just ask. Try this…
Mr. Prospect, as we talk about my companies services, we will be able to discover more quickly if there really is a match between what we do and what you really need if I understood one thing first. If, when all is said and done, and you do purchase our services, what would you like our relationship to look like? What problems must I solve in order for my company to become a necessary and valuable partner with your company? And, what can I do to make doing business with me, easy for you personally?
Put this in your own words but remember to ask questions like this right from the beginning of your presentation. And don’t forget…
There is a danger if you sell solely based on emotion. Make sure to back up your sales presentation with logic, or their interest in what you have to offer may not last long enough to get past their personal decision-making committee. That is their spouse, family and business associates.
This is because the emotional high does wear off. Throughout the entire sales process you must keep backing up these emotional reasons for the prospect to buy, with all the logical reasons for them to buy. EMOTION spurs prospects to action, but it is the belief that they are making a smart and logical decision to own your product or service that sustains their interest.
Take this tip and use it, as it will improve how many prospects you convert. But remember, it’s only one part of a complete sales process.
If you have any questions, or would like to learn more about building presentations that produce results contact me at Matthew@FindingPrime.com .
What Does An Androgynous Cow The Life Lessons of a Father Closing More Sales Have To Do With Each Other - To learn more about this author, visit Matthew Fiorenza's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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