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Types of Life Coaching

Types of Life Coaching

Coaches will often describe themselves in certain ways, probably in the hope that by describing themselves in a certain way that potential clients will differentiate them. An 'NLP Coach', for example, who has had a certain level of NLP training, will have certain attitudes, knowledge, skills and coaching models that define them as an 'NLP Coach'. If you understand what NLP is you will know more about what an NLP Coach can do for you and it may help you to decide to enquire about their services. 
The Philosophy or Overall Approach
You may hear a coach describe themselves as an "NLP Coach", or a "Christian Life Coach". Some coaches approach their coaching from the perspective of a lifestyle choice or a philosophy. If conformance with that choice is important to you this could be a factor when you choose a life coach.
There are also different styles of coaching that coaches adopt, such as 'directive' or 'collaborative'. 'Directive' coaches are more likely to tell you what to do. It may feel like a directive coach is 'doing it to you', or 'doing it for you'.
'Collaborative' coaches will work with you, and coach you to come up with your own answers and course of action, by asking you questions that support your own thinking process. It is more likely to feel like a collaborative coach is 'doing it with you'.
The Environment
Different coaching styles can be appropriate for different environments or situations. Although there are almost always varying degrees of overlap, coaching at work usually has a different focus and priorities from general life coaching, which is different from coaching to address a specific difficulty or problem area. Here are some examples of different coaching environments:
Life Coaching - coaching that looks across all areas of your life to improve your general well being and sense of purpose. Life coaching can help you get your life on track, improve work/life balance, or help you make personal changes in your perspective and level of satisfaction with your life. Life Coaching looks at each aspect of your life that is important to you. These could be: family, work, relationships, health, fitness, finances, life/work balance, spirituality, having fun, personal growth, hobbies and interests, or anything else that is important to you.
Performance Coaching - can have a lot of cross-over with life coaching and other types of coaching and mainly approaches coaching from the aspect of work performance.
Business Coaching. A Business Coach is usually someone with relevant skills, expertise and experience in the business sector or discipline you need help in. You might bring in a Business Coach for a specific project you are thinking about, or for general help. You might employ a Business Coach to coach you in areas where you don't have enough knowledge. Here are some examples:
  • Running a Small Business
  • Starting a Business
  • Franchising
  • Internet Business
  • Sales and Marketing
  • Accounting and Cash Management
  • Logistics and Operations
  • Distance Selling
  • Manufacturing and Production
  • Business Expansion
  • Exporting
  • Sourcing Products and Services
  • IT Systems
  • Recruitment and Training
  • Buying or Selling a Business
The list is extensive in business, and many organisations, government and private, are there to support businesses.
Career Coaching - specific about helping you to achieve your personal and financial objectives in your career. Sometimes people want to find out why they are not progressing as fast as they expected, a non-judgemental relationship with a coach who gives meaningful feedback can help. Career Coaching is often used alongside Outplacement Services and can help people re-evaluate their career goals and prepare for change. 
Executive Coaching. Very popular at the moment and recognised to provide significant value to both companies and individuals, Executive Coaching concentrates on improving the workplace performance of Executives and Managers, mostly in medium and large organisations. Executive Coaching can sometimes take in the specific dimensions of life at the top of the organisation that are pertinent only to people in very senior corporate life. 
Executive Coaching is well served by a large community of coaches and professional organisations. 
Leadership Coaching. Similar to and with a lot of cross-over with Executive Coaching, leadership coaching has it's main focus on the attitudes, skills and capabilities of successful leaders in business and public life.
Spiritual Coaching. Some Life Coaches approach coaching from a specific spiritual viewpoint or belief system. (Like Christianity, or Shamanism, or 'Law of Attraction'). These coaches use their spiritual beliefs and the practices of their spirituality to inform and construct the coaching process. This can suit you as a coach and you wish to do this, or if you want to be coached on the basis of your own beliefs. 
Online Life Coaching. The development of the internet has seen the emergence of the Online Life Coach, sometimes known a the 'Virtual Life Coach'. Online Life Coaching can be delivered like a distance learning course, or in the form of 'phone calls' using technology like SKYPE. Real-time messaging tools like MSN, AIM or Apple's iChat can be used, or sometimes email. The style and form of delivery of online life coaching varies, but in essence the coaching relationship is carried out through the medium and of the internet and using the tools available online such as:
Coaching Tools in the form of PDF's that can be downloaded, printed and worked on.
Online Interactive - online forms and questionnaire's are used, especially for psychometrics such as the MBTI (the Myers-Briggs Type Indicator - a psychometric tool often used in coaching).
MP3's are used and downloaded giving step-by-step guidance through coaching processes. This can be an extremely effective way for the person to work through a technique or method used in life coaching, for example:
Goal Setting
Overcoming Phobias or specific fears
Determining Values
Working with Limiting Beliefs
Video's for viewing either online or by downloading. Again video's are especially useful for explaining techniques and processes - 'pieces of work' that form part of the coaching process. It's also quite nice to see what your coach looks like!
Whilst I would recommend face to face coaching in most cases as being the most effective form of coaching, online life coaching can also be extremely useful. 
Sports Coaching - is where coaching as we now know it, started. It is generally accepted that to get to achieve peak performance in sports a coach's support is virtually indispensable. Sports coaching now extends beyond pure physical performance to psychology, dealing with the 'inner game' and overcoming beliefs and mental attitudes that prevent sports people from achieving their very best.





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Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Cheryl Matthynssens

Cheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur.  Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well.  A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles.  She opened up a small affiliate site - The Balance Guide-  to help others find resources for mental and emotional well being.  Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com

- Visit Cheryl Matthynssens's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Joe Dager
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website

John Brennan
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website

David Acheson
David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website

Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Linda Richardson
Linda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website


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Robert Neely
(Visit Robert's Website) Professional Change Leader, Sales and Marketing Interim Manager, specialising in startups, turnarounds and M&A.  Find out how Robert can help YOU at my Interim Sales and Marketing, Change Leader web site.

If you want to set up a high-performing sales function, lift flagging sales, reorganise, or open new markets, I can help you.  Contact me for an informal discussion.

I specialise in Change Management, especially CRM.

In Sales Management, I work in Public Sector, IT, Telecomms and Retail Sectors, with international experience, Direct and Channel Sales, Call Center, Sales Performance Management and Sales Coaching.

In Marketing, I have in-depth knowledge and experience of distance selling, including catalogue and online marketing including SEO and SEM, segmentation and direct marketing.

I am happy to discuss recent assignments and give examples of relevant experience, icluding references where appropriate.

Why not contact me and see if I can help you?


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