Being an Expert is Great for Business Part II

Guest post by: Cliff Sutton
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The Million Dollar Message for New Sales Managers - By Cliff Sutton

What else does being an expert do? I ask, “What are they like?” I get answers like, “Experts are, well, experts!” “They are knowledgeable and they know what they’re doing.” I get answers like “An expert is somebody who really knows his stuff.” And I say, “Well, that's true. Now what are they like?”

We notice some things about people who are experts or are perceived as experts. Usually they dress like an expert, whatever that is for their business. Would you expect to see a surgeon in the Operating Room wearing an old T-shirt and cut-offs? For your operation?

In the movie “One Flew Over the Cuckoos Nest” once the psychiatric patients were dressed up as doctors out for a boat trip, they became doctors out for a boat trip.

Trial lawyers wear expensive suits, have great haircuts and project Power.

BE A SELF CONFIDENT EXPERT

Did you ever see an expert who wasn't self-confident? Maybe. It's pretty rare. For that matter, would you want to hire an expert who was not self-confident?

What makes you self-confident? One thing that makes us feel and be self-confident is the knowledge that we are experts. An expert knows what she can do and therefore expects to succeed.

When you say, “I am an expert accountant, plumber, manager, salesman or gardener.” it certainly does bring a lot of self-confidence to you. Try it. Say it out loud “I AM AN EXPERT ……..you fill it in”. Now say it to someone you meet today. See how it feels?

You know what you can do for your customers. You know what will work, how it will work and why.

Do your customers know about this? How will you make sure? Here are a few ideas:

Your Self Confidence will show – YOU shine
Your advertising
Your clothes and vehicles Customer Testimonials
Your company premises
Your company image
Your certificates – your doctor keeps his on the office wall
Community Activities
Your Website
Your Blog
Your company name – think Roto-Rooter
Association Memberships

When your expertise is showing more business will come to you and it will be easier to not only close that business but to also charge more for the value you bring.

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The Million Dollar Message for New Sales Managers - By Cliff Sutton

About the Author: Cliff Sutton

RSS for Cliff's articles - Visit Cliff's website

Cliff Sutton is a sales specialist.

He has just launched his Inbound Sales Program. The focus is on helping businesses close more ad response and call in contacts.

Success in sales is based on meaningful contact with the right people. His clients range from small and medium sized businesses to Edward Jones and HSBC Bank. He has a track record of over $70 million in personal sales.

His Sales philosophy is bring customer value and the sales will follow. I am always delighted to share how this works.
His CD, "Get Sales Connected" is all about business success through relationship building. He has developed additional Sales Training Programs for Baxter Corporation and Hemacure Corp.

Cliff is A Certified Self Management Trainer and a Certified NLP (Neuro Linguistic Programming) Practitioner. He holds a BSc. from Trent University and an RT (Nuclear Medicine).

He lives with his wife and son on Lake Wilcox, Richmond Hill - a little 'country' in the city.

Contact Cliff for 15 minute no charge inbound sales consult at info@getsalesconnected.com or directly at 416-930-6165

Click here to visit Cliff's website.

More from Cliff Sutton
Being an Expert is Great for Business Part I
ENTERPRISE LEVEL PERFORMANCE Creating a Self Management Culture
BEING THE BEST MEANS CREATING A SELF MANAGING CULTURE
The Million Dollar Message for New Sales Managers
Startling ATS Hiring Stats You Might Double Your Performance

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