Being an Expert is Great for Business Part II
What else does being an expert do? I ask, “What are they like?” I get answers like, “Experts are, well, experts!” “They are knowledgeable and they know what they’re doing.” I get answers like “An expert is somebody who really knows his stuff.” And I say, “Well, that's true. Now what are they like?”
We notice some things about people who are experts or are perceived as experts. Usually they dress like an expert, whatever that is for their business. Would you expect to see a surgeon in the Operating Room wearing an old T-shirt and cut-offs? For your operation?
In the movie “One Flew Over the Cuckoos Nest” once the psychiatric patients were dressed up as doctors out for a boat trip, they became doctors out for a boat trip.
Trial lawyers wear expensive suits, have great haircuts and project Power.
BE A SELF CONFIDENT EXPERT
Did you ever see an expert who wasn't self-confident? Maybe. It's pretty rare. For that matter, would you want to hire an expert who was not self-confident?
What makes you self-confident? One thing that makes us feel and be self-confident is the knowledge that we are experts. An expert knows what she can do and therefore expects to succeed.
When you say, “I am an expert accountant, plumber, manager, salesman or gardener.” it certainly does bring a lot of self-confidence to you. Try it. Say it out loud “I AM AN EXPERT ……..you fill it in”. Now say it to someone you meet today. See how it feels?
You know what you can do for your customers. You know what will work, how it will work and why.
Do your customers know about this? How will you make sure? Here are a few ideas:
- Your Self Confidence will show – YOU shine
- Your advertising
- Your clothes and vehicles Customer Testimonials
- Your company premises
- Your company image
- Your certificates – your doctor keeps his on the office wall
- Community Activities
- Your Website
- Your Blog
- Your company name – think Roto-Rooter
- Association Memberships