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Proof Positive: A Good Story Can Be Telling - Click To Read Article
In today’s business world, boring facts and empty stats simply won’t make the impression on customers that a story about someone “just like them” will. True stories are much more compelling and better-remembered than other information. So to get coveted word-of-mouth advertising, start by telling your company or product story. When you do, you’ll find that story-telling is a powerful tool that differentiates you from your competition. Here are ten steps that most people miss.
How to Be a Sales Mentor - Click To Read Article
The role of a sales mentor can be very rewarding. Here are five concepts to make sure you are clear on before you begin the relationship.
How to Make the Most of Your Next Trade Show Opportunity - Click To Read Article
Exhibiting at a Trade Show can be a major investment of money and time. Here are proven suggestions to maximise your opportunity.
Go From Good to Great: Five Ways to Boost Your Sales Career - Click To Read Article
There is a chasm between good and great sales performance. Here are five ways to boost your sales career quickly.
Making a Radical Change: It Just Might Be You! - Click To Read Article
Baby steps are for losers. If you want to make a change and have it impact your life, read this article.
Are You Fighting to be Average? Seven Steps to Break the Bonds of Mediocrity - Click To Read Article
After twenty-six years of making monster hits together, U2 front man Bono and his band know a thing or two about making “good” work “great.” In an interview with USA Today, he recalled that an early version of their hit single “Vertigo” had been “massaged, hammered, tweaked, lubed, sailed through two mixes, and got U2’s unanimous stamp of ‘very good.’ But very good is the enemy of great. You think great is right next door. It’s not. It’s in another country.”
It is easy to become satisfied with good or even very good performance. We feel content with living a good life, having a good marriage, or achieving good results in business or sales. The members of U2 have held each other to a higher standard since their inception. They know that when the work gets very good, it is just the beginning.
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