Choose graphics and visuals that show customers using your products.
Color can accelerate retention; use it to highlight key points. Test the colors to see how they project.
Use blue for headings, black for the body content and red or green for highlighting. Use plenty of "white" space for readability, putting no more than 5 or 6 lines per slide.
Focus on the few visuals that show the facts and figures that support or prove your key points.
Mix it up by using bulleted lists, anagrams, tables, bar charts, line charts, pie charts, flow charts and pictures.
Save flip charts or white boards for collaborating with customers during your presentation.
Add Power to your Presentation through Effective Use of Visuals - To learn more about this author, visit John Brennan's Website.
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John Brennan
(Visit John's Website)
John Brennan Ed.D.
Dr. Brennan is President of Interpersonal
Development, LLC, a training and
development firm. Interpersonal
Development has provided sales training
and coaching to more than 3,000 sales reps
from over 100 companies.
A native of Australia, Dr. Brennan
received his doctorate from the University
of Rochester. His dissertation researched
the effectiveness of Behavioral Modeling
Technology in training people in
interpersonal skills. While he has spent
most of his career designing or delivering
training, he was also a Vice-President of
Sales of a training and development
franchise with operations in 25 markets.
Dr. Brennan has designed and delivered
sales training in North America, Asia,
Europe, Australia and the Middle East. He
has been a guest speaker at numerous
national and regional professional
conferences.
When Microsoft wanted Best Practices
articles on sales for their web site, they
called Dr. Brennan. The results are at office.microsoft.com/e
n-us/FX011387391033.aspx
His firm’s clients have included Volvo,
The Prudential, Merrill Lynch, Eastman
Kodak, Gannett, Equifax Europe, the
Economist Group and countless small
businesses.
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