Add Power to your Presentation through Effective Use of Visuals
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Free PDF Download Adapting to Technology and the Internet - By John Brennan |
Choose graphics and visuals that show customers using your products.
Color can accelerate retention; use it to highlight key points. Test the colors to see how they project.
Use blue for headings, black for the body content and red or green for highlighting. Use plenty of "white" space for readability, putting no more than 5 or 6 lines per slide.
Focus on the few visuals that show the facts and figures that support or prove your key points.
Mix it up by using bulleted lists, anagrams, tables, bar charts, line charts, pie charts, flow charts and pictures.
Save flip charts or white boards for collaborating with customers during your presentation.
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About the Author: John Brennan John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. Click here to visit John's website.   Internet Marketing Campaigns Campaigns to Customers Measure Customer Loyalty Webinar Plan |
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