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Add Power to your Presentation through Effective Use of Visuals

Written by: John Brennan

Article Overview: Your customer's retention of information, your credibility, and your effectiveness depend on effective use of visuals during your sales presentation. However, over-used graphics and visuals can become a distraction and be seen by the customer as a "crutch".

Add Power to your Presentation through Effective Use of Visuals

Choose graphics and visuals that show customers using your products.
Color can accelerate retention; use it to highlight key points. Test the colors to see how they project.
Use blue for headings, black for the body content and red or green for highlighting. Use plenty of "white" space for readability, putting no more than 5 or 6 lines per slide.
Focus on the few visuals that show the facts and figures that support or prove your key points.
Mix it up by using bulleted lists, anagrams, tables, bar charts, line charts, pie charts, flow charts and pictures.
Save flip charts or white boards for collaborating with customers during your presentation.

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Article Tags: credibility, graphics, Powerpoint, presentations, sales presentations, visuals



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