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Build Bench Strength through Personality Assessments

Build Bench Strength through Personality Assessments

Below are seven ways to use personality testing in your workplace to help bring out the innate talent of your sales reps at every level of experience and responsibility.
1. Find out whom you are dealing with. Personality assessment shines an objective light on a job candidate’s ability to work in a team, to coach, to sell and to resolve problems. It also helps you make an informed decision about whether or not the candidate and job fit each other.
2. Determine if they are going to stick around. Making a bad hire is costly and time consuming. Hiring is usually based on the subjective decision of managers, influenced by their own personality and perceptions. Personality assessments improve employee retention by ensuring a good job fit, and help to determine why an employee might quit.
3. Help your sales reps be the best they can be. Personality assessments pinpoint an individual’s strengths and blind spots and guide your efforts to improve their performance.
4. Find out who your leaders are. Personality assessment helps identify and develop the interpersonal competencies required to help a succession candidate thrive in her new position.
5. Make your leaders stronger. Leadership development frequently means coaching for one or more leadership competencies, such as motivating teams and delegating authority.
6. Design teams that last. The difference between productive teams and ones that fall apart is how effectively a team can determine its individual and collective strengths and weaknesses. Personality assessment is critical to establishing this knowledge.
7. Place employees where they will be happiest. Personality assessment provides an objective opportunity to view workers’ interests and work styles. These instruments also identify desirable work environments and career-path preferences.





Build Bench Strength through Personality Assessments - To learn more about this author, visit John Brennan's Website.

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Evan Carmichael
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Dave Kurlan
Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

Dianne Crampton
Dianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


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John Brennan
(Visit John's Website) John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/F X011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses.

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