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Demand More Money by Using your Ads to Ask for Action

Written by: John Brennan

Article Overview: Lots of ads are beautiful, almost perfectly written, and quite convincing - yet they fail to ask for or demand action from their reader. If you want readers to have your product, then tell them so and demand that they send their money now. Unless you enjoy entertaining your prospects with your beautiful writing skills, always demand that they complete the sale now, by taking action now - by calling a telephone number and ordering, or by writing their check and rushing it to the post office.

Demand More Money by Using your Ads to Ask for Action

Once you've got them on the hook, land them! Don't let them get away. Probably, one of the most common and best methods of moving the reader's to act now, is written in some form of the following:

“All of this can be yours! You can start enjoying this new way
of life immediately, simply by sending a check for $XX! Don't put
it off, then later wish you had gotten in on the ground floor.
Make out that check now, and be IN on the ground floor! Act
now, and as an early-bird buyer, we'll include a big bonus
package - absolutely free, simply for acting immediately! You
win all the way! We take all the risks. If you're not satisfied,
simply return the product and we'll quickly refund your money! Do
it now! Get that check on its way to us today, and receive the
big bonus package! After next week, we won't be able to include
the bonus as a part of this fantastic deal, so act now! The sooner
you act, the more you win!”

Offering a reward of some kind will almost always stimulate prospects to take action. However, in mentioning the reward or bonus, be very careful that you don't end up receiving primarily, requests for the bonus with mountains of requests for refunds on the product to follow. The bonus should be mentioned only casually if you're asking for product orders; and with lots of fanfare only when you're seeking inquiries.

Too often copywriters, in their enthusiasm to pull in a record number of responses, confuse the reader by "forgetting about the product," and devoting their entire space allotted for the "demand for action" to sending for the bonus. Any reward offered should be closely related to the product, and a bonus offered only for immediate action on the part of the potential buyer.

Specify a time limit. Tell your prospects that the must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdrawal of your offer. This is always a good hook to get action.

Any kind of guarantee you offer always helps to produce action from prospects. And the more liberal you can make your guarantee, the more product orders you'll receive. Be sure you state the guarantee clearly and simply. Make it so easy to
understand that even a child would not misinterpret what you're saying.

The action you want your prospects to take should be easy - clearly stated - and devoid of any complicated procedural steps on their part, or numerous directions for them to follow.

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Article Tags: money, prospects, writing skills



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