Demand More Money by Using your Ads to Ask for Action
Demand More Money by Using your Ads to Ask for Action
“All of this can be yours! You can start enjoying this new way
of life immediately, simply by sending a check for $XX! Don't put
it off, then later wish you had gotten in on the ground floor.
Make out that check now, and be IN on the ground floor! Act
now, and as an early-bird buyer, we'll include a big bonus
package - absolutely free, simply for acting immediately! You
win all the way! We take all the risks. If you're not satisfied,
simply return the product and we'll quickly refund your money! Do
it now! Get that check on its way to us today, and receive the
big bonus package! After next week, we won't be able to include
the bonus as a part of this fantastic deal, so act now! The sooner
you act, the more you win!”
Offering a reward of some kind will almost always stimulate prospects to take action. However, in mentioning the reward or bonus, be very careful that you don't end up receiving primarily, requests for the bonus with mountains of requests for refunds on the product to follow. The bonus should be mentioned only casually if you're asking for product orders; and with lots of fanfare only when you're seeking inquiries.
Too often copywriters, in their enthusiasm to pull in a record number of responses, confuse the reader by "forgetting about the product," and devoting their entire space allotted for the "demand for action" to sending for the bonus. Any reward offered should be closely related to the product, and a bonus offered only for immediate action on the part of the potential buyer.
Specify a time limit. Tell your prospects that the must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdrawal of your offer. This is always a good hook to get action.
Any kind of guarantee you offer always helps to produce action from prospects. And the more liberal you can make your guarantee, the more product orders you'll receive. Be sure you state the guarantee clearly and simply. Make it so easy to
understand that even a child would not misinterpret what you're saying.
The action you want your prospects to take should be easy - clearly stated - and devoid of any complicated procedural steps on their part, or numerous directions for them to follow.
Demand More Money by Using your Ads to Ask for Action - To learn more about this author, visit John Brennan's Website.
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Once you've got them on the hook, land them! Don't let them get away. Probably, one of the most common and best methods of moving the reader's to act now, is written in some form of the following:
“All of this can be yours! You can start enjoying this new way
of life immediately, simply by sending a check for $XX! Don't put
it off, then later wish you had gotten in on the ground floor.
Make out that check now, and be IN on the ground floor! Act
now, and as an early-bird buyer, we'll include a big bonus
package - absolutely free, simply for acting immediately! You
win all the way! We take all the risks. If you're not satisfied,
simply return the product and we'll quickly refund your money! Do
it now! Get that check on its way to us today, and receive the
big bonus package! After next week, we won't be able to include
the bonus as a part of this fantastic deal, so act now! The sooner
you act, the more you win!”
Offering a reward of some kind will almost always stimulate prospects to take action. However, in mentioning the reward or bonus, be very careful that you don't end up receiving primarily, requests for the bonus with mountains of requests for refunds on the product to follow. The bonus should be mentioned only casually if you're asking for product orders; and with lots of fanfare only when you're seeking inquiries.
Too often copywriters, in their enthusiasm to pull in a record number of responses, confuse the reader by "forgetting about the product," and devoting their entire space allotted for the "demand for action" to sending for the bonus. Any reward offered should be closely related to the product, and a bonus offered only for immediate action on the part of the potential buyer.
Specify a time limit. Tell your prospects that the must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdrawal of your offer. This is always a good hook to get action.
Any kind of guarantee you offer always helps to produce action from prospects. And the more liberal you can make your guarantee, the more product orders you'll receive. Be sure you state the guarantee clearly and simply. Make it so easy to
understand that even a child would not misinterpret what you're saying.
The action you want your prospects to take should be easy - clearly stated - and devoid of any complicated procedural steps on their part, or numerous directions for them to follow.
Demand More Money by Using your Ads to Ask for Action - To learn more about this author, visit John Brennan's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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