Develop Your Positioning Statements
Develop Your Positioning Statements
Use your 25 word positioning statement whenever you need a very short synopsis of what you stand for. For example, you’ll probably use it on your homepage, in press releases, at the bottom of product spec sheets, etc.
Your 25-word positioning pitch should contain:
Your company name
What you do
Who your customers are
One or two of the most important reasons customers buy from you
Make sure the statement is
• Simple and concise
• Easy to understand
• Interesting and engaging
• Limited to one or two benefits
• Focused on a distinct advantage
• Specific rather than vague or broad
• Honest
• Meets tone and style requirements
Your positioning statement should convey your value proposition & brand identity.
50-WORD POSITIONING STATEMENT (WRITTEN)
This medium-length statement builds on your 25-word statement by adding the most important functional benefits your product offers to your customers. It’s a great all-purpose positioning statement that can be used throughout your written materials.
Your 50-word positioning pitch should contain:
Company name
What you do
Who your customers are
The one or two most important emotional benefits
One or two of the most important functional benefits
100-WORD POSITIONING STATEMENT (WRITTEN)
Your 100-word positioning statement builds on your 50-word statement by adding more benefits and features. It should contain:
Your company name
What you do
Who your customers are
How long you’ve been in business
Where you operate (if important)
One or two of the most important emotional preference drivers
Most important functional benefits
Key features
Additional emotional benefits, functional benefits and features as desired
This statement should be 2-3 paragraphs with bullets if appropriate; make sure it’s easy to skim and comprehend.
If you taker the time to create these three statements, you will always be able to respond quickly with statements for PR, marketing and sales situations.
Develop Your Positioning Statements - To learn more about this author, visit John Brennan's Website.
Like this article? Share it with your friends
25-WORD POSITIONING STATEMENT (WRITTEN)
Use your 25 word positioning statement whenever you need a very short synopsis of what you stand for. For example, you’ll probably use it on your homepage, in press releases, at the bottom of product spec sheets, etc.
Your 25-word positioning pitch should contain:
Your company name
What you do
Who your customers are
One or two of the most important reasons customers buy from you
Make sure the statement is
• Simple and concise
• Easy to understand
• Interesting and engaging
• Limited to one or two benefits
• Focused on a distinct advantage
• Specific rather than vague or broad
• Honest
• Meets tone and style requirements
Your positioning statement should convey your value proposition & brand identity.
50-WORD POSITIONING STATEMENT (WRITTEN)
This medium-length statement builds on your 25-word statement by adding the most important functional benefits your product offers to your customers. It’s a great all-purpose positioning statement that can be used throughout your written materials.
Your 50-word positioning pitch should contain:
Company name
What you do
Who your customers are
The one or two most important emotional benefits
One or two of the most important functional benefits
100-WORD POSITIONING STATEMENT (WRITTEN)
Your 100-word positioning statement builds on your 50-word statement by adding more benefits and features. It should contain:
Your company name
What you do
Who your customers are
How long you’ve been in business
Where you operate (if important)
One or two of the most important emotional preference drivers
Most important functional benefits
Key features
Additional emotional benefits, functional benefits and features as desired
This statement should be 2-3 paragraphs with bullets if appropriate; make sure it’s easy to skim and comprehend.
If you taker the time to create these three statements, you will always be able to respond quickly with statements for PR, marketing and sales situations.
Develop Your Positioning Statements - To learn more about this author, visit John Brennan's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to John's articles
 | |
|
|  |
 | |
|
| |
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Acronym Soup Romance to the Dance Start Right Get Working Capital Social Bookmarking Guide |
|
 | ||
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2009 | |
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||