|
|
Like this article? PLEASE +1 it! |  |
|
Email Marketing Tips
Written by: John BrennanArticle Overview: Email is an incredibly cost-effective method for building loyalty and driving transactions, but as with any marketing program, it needs to be tied to specific business objectives.
 |
Free Download - Adapting to Technology and the Internet By John Brennan |
Email Marketing Tips
To Generate New Leads
Use an email newsletter to generate new prospects and gather information about their needs over time
Call new prospects and offer to send them a promotional offer via email
Drive prospects to a special landing page on your website where they can sign up for a free demo or download a new report
Join up with a membership organization and email a special offer - a quote, a discount, a pass for a seminar. Include a link for them to sign up for your newsletter directly
To Nurture Leads
Email an invitation to an event you're holding or your booth at a trade show
Send a follow-up message with links to detailed information about your product as well as a personalized piece that highlights the specific benefits for that prospect
Enable them to sign up for information they'd like to receive on a regular basis
Send short "stay in touch" messages with tips to help them based on their particular stage in the sales process
Send short news blurbs or helpful quizzes that are appropriate
To Build Relationships with Existing Customers
Notify customers of a special sale for current customers only
Send an email from your CEO thanking them for their business
Email a series of "improving your results" pieces
To Build your Brand Awareness
Send an announcement to targeted prospects and drive them to your website
Share important news with a link to a landing page on your site
Leverage existing email communications. For example, add a limited-time offer to purchase an additional product; include it in the confirmation email when an order is placed
When you send a reminder for an event, include a link to information they may want immediately - a handy statistic, a case study, etc.
Email Marketing Avoid Becoming Spam
Top 10 Email Marketing Tips to collect Opt-in email list
Use Your Email Signature
Why email marketing is the right answer for your business
Five Tips to Avoid an Email Avalanche
Article Tags: business objectives, loyalty, marketing program, marketing tips
|
About the Author: John Brennan RSS for John's articles - Visit John's website  Click here to visit John's website   Campaigns to Customers Measure Customer Loyalty Internet Marketing Campaigns Webinar Plan |
Related Forum Posts
Business Tips
- How about:
Tips for managers to handle employees more effectively?
Tips on how to deal with difficult customers?
Tips on how to deal more effectively with suppliers?
The only three I have in mind right now, but will try to come up with something else.
Chris
Re: Email marketing strategy
- Email Marketing is successful only when you get a good list of targeted people. However, some people consider it as spam. It can work wonders for you if you have selected the appropriate list of people.
Why should I hire a virtual assistant for SEO purposes?
- Do you find it hard to find time for rest because of promoting your business or your website all by yourself? Well, perhaps it is the right time for you to hire the services of an SEO virtual assistant.
Virtual assistants for SEO services will help you on the process of improving your rankings within search engine results to achieve an increase in natural traffic. The higher your site in the search engine results page, the more traffic and sales conversions you will obtain.
Using the services of virtual assistants (VAs) certainly is the best method to move in order immediate results and in reduced operational charges. This provides a great answer especially for a small business owner whoever company is actually considerably expanding, and the jobs have normally doubled.
Here are some of the services that a virtual assistant can do for you:
Traffic Geyser
Main Street Marketing
Data Entry
Web Research
Market Samurai
Managing Facebook
Managing Twitter
SEO
Local Business Listing Robot
Traffic Revolution
Infusionsoft
Senuke
Angelas Banklink
Linkjuicer
Blogging
SMM
Virtual Assistant
Personal Assistant
Article Writing
Spinning Article
Press release
Email Response Handling
Online Order Processing
Word Processing
Forum/Comment Posting
Social Bookmarking
Video Editor
Internet Marketing
Email Marketing
Link Building
Powerpoint Presentations
Web Development
Other Administrative Support
Web magazine publisher
- My duties
1) Research the articles that goes into each of my webzines - science fiction in all media, various sports (Yay, Lady Vols, 8th championship in 2008, by the way!)
2) Write the articles
3) Format and upload them to the web
4) Email and network various contacts to get out the word that new articles are available.
5) Email authors, actors, etc. etc. to see if they want to do interviews.
6) Advertise for more contributors - and then edit and upload their material!
webinars on Autoreponders
- Evan, putting it that way you may have a point - the effort doesn't seem to pay off.
If you could score webinars with people you profile I can see word getting around and that driving traffic to your site and exposing them to the content you already have on the site.
Based on the types of businesses approaching you to do these webinars you could also have them set the whole thing up and all you are doing is exposing it to the group. Example a webinar on Autoresponders and Email Marketing. I'm sure there are companies out there that will do the whole setup for you.
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
by: 
Lesson #3: Tell em quick and tell em often
Searching for the Stars: How Yang and Filo Took Their Business to New Heights
Salesperson Wimp-Out: I Need Help 
February 2012 Top 100 Leadership Experts to Follow on Twitter
Please Stop Calling it Coaching!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Ten Twitter Tips For Work-at-Home Moms
9 tips to increase ROI in PPC Campaigns
Life, Conflict and Work
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.