What is an "offer?"
Order now and receive a special incentive Request a follow up from a sales representative Request more information (a white paper, literature, a demo)
What's your offer? How does this offer solve your audience's problems? What's the call-to-action - what specifically do you want them to do? Make it specific and strong. Encourage them to act quickly - you need to create the urgency.
What information does your audience need before taking you up on your offer? (If you have to provide a lot of information, you could be trying too much; you may need to break your campaign into smaller steps.)
Focus your marketing campaign on your offer - To learn more about this author, visit John Brennan's Website.
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John Brennan
(Visit John's Website)
John Brennan Ed.D.
Dr. Brennan is President of Interpersonal
Development, LLC, a training and
development firm. Interpersonal
Development has provided sales training
and coaching to more than 3,000 sales reps
from over 100 companies.
A native of Australia, Dr. Brennan
received his doctorate from the University
of Rochester. His dissertation researched
the effectiveness of Behavioral Modeling
Technology in training people in
interpersonal skills. While he has spent
most of his career designing or delivering
training, he was also a Vice-President of
Sales of a training and development
franchise with operations in 25 markets.
Dr. Brennan has designed and delivered
sales training in North America, Asia,
Europe, Australia and the Middle East. He
has been a guest speaker at numerous
national and regional professional
conferences.
When Microsoft wanted Best Practices
articles on sales for their web site, they
called Dr. Brennan. The results are at office.microsoft.com/e
n-us/FX011387391033.aspx
His firm’s clients have included Volvo,
The Prudential, Merrill Lynch, Eastman
Kodak, Gannett, Equifax Europe, the
Economist Group and countless small
businesses.
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John Brennan's
Complete
List Of
Sales
Articles
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If you enjoyed this article, get John Brennan's Complete List of Sales Articles For FREE!
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