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Focus your marketing campaign on your offer
| Guest post by: John Brennan |
Article Overview: Your campaign should focus on the offer itself - don't pack it with everything you want to say about your company and your product. After all, your campaign is a sales process - if you dump all of your info in their lap at once, your message is diluted and your prospect will be overwhelmed.
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Focus your marketing campaign on your offer
What is an "offer?"
Order now and receive a special incentive
Request a follow up from a sales representative
Request more information (a white paper, literature, a demo)
What's your offer? How does this offer solve your audience's problems? What's the call-to-action - what specifically do you want them to do? Make it specific and strong. Encourage them to act quickly - you need to create the urgency.
What information does your audience need before taking you up on your offer? (If you have to provide a lot of information, you could be trying too much; you may need to break your campaign into smaller steps.)
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Article Tags: marketing campaign
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Related Forum Posts
Marketing or operational?
- Hi Terry. Are you looking more for help on the operational side (what services to offer and what to expect when running this busines - rent collection, turnovers, etc) or the marketing side (pillars of a marketing campaign)?
Campaign Distribution
- Question for all of you, maybe you can help me out here.
I have about 3000 smaller-than-postcard-sized cards with one of our new marketing campaigns. The cards were printed for free by one of our partners thinkpostcards.com. The quantity is too small to do any type of major send out so I'm trying to find different ways of distribute the cards effectively. I'm not a big fan of Canada Post (not the most reliable) so I'm wondering if you guys have had any luck with something similar.
If it helps, the campaign offers any new customers 60 free minutes to update their website. It’s a way for businesses to sample our level of service without having to pay for it. All of you are invited to take advantage of the campaign if you want. just message me.
Re: Social Media & Digg, Google, MySpace, and YouTube
- Investigating and inquiring about these social media outlets is integral to any marketing campaign.
Looking for An Online Marketing Campaign Firm
- I am looking for someone who can help me organize and carry out a campaign for my new site. Can anyone help me out on this? It's an Online Shopping Catalogue which is multi admin. I need to get a particular type of sellers on board to upload their products(It's free). so I want to run a campaign for this group first.
Advertisement that sales
- Plan your marketing programme. It should include commitment to capital resources.
If you run a small business, you aren't likely to have a generous enough advertising budget that will allow you to run costly branding or campaign ads.
Every advertisement you run must convey to your prospect a solid offer and attractive reasons to act quickly, and result in increased sales and an enhanced image of your company.
Good advertising always pays its own way through increased sales and profits, improved cost-effectiveness, reduced selling costs and shortened selling cycles.
A useful formula that will help you increase the effectiveness of your advertising efforts is A-I-D-A, which stands for Attention, Interest, Desire and Action.
When creating an advertisement, always remind yourself that it should: (1) capture your prospects' Attention, (2) arouse their Interest in your offer, (3) create their Desire for your product or service, and (4) provide a powerful spur to Action, that is, turn your prospect into buyers.
Remember, bad advertising is an unproductive expense, and good advertising is an investment in future profits!
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