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Sales Lessons From Starbucks And Dell

Focusing on Goals



Focusing on Goals
   

· Do I need a mentor who can help me see the big picture? Do I need to research data or strategies that will allow me to make a thoughtful, informed choice about my goals and objectives?

· Are my goals well defined and concrete? Do I understand all of the components, including the potential obstacles?

· Can I personally identify with my goals? Are they worthwhile, given my values and those of the organization?



Strengthen your confidence in your ability to achieve your goals by asking yourself:

· What experience do I have in achieving comparable goals? Can I do it again?

· Which of my role models can help me understand what it takes to achieve my goal?

· Who can give me feedback to evaluate my capacities to achieve my goal? What must I learn to ensure success?

· Can I experiment and rehearse critical tasks while pursing my goals?



Overcome negativity and develop positive thoughts and feelings by asking yourself:

· Which emotions do I harbor-and what triggers them?

· Should I change my tasks or goals so that work is less stressful? Do I have healthy outlets-hobbies, sports, friends-for these feelings?

· What about my work creates enthusiasm, fun and excitement for me? What do I love doing? Apart from my work, from what personal well can I regularly draw balance or strength?



Sharpen your focus by asking yourself:

· What simple image can I keep in my mind when I need to remember my intention?

· Does this particular intention feel right? Do I really want it?

· Does my intention excite me? Is it something for which I can maintain my passion and commitment, even when obstacles arise?

· Does my intention jibe with my personal values and beliefs? Can I stand behind it with head and heart?

· How can I accomplish my intention?

· What specific steps will I need to take to reach it?

To learn more about this author, visit John Brennan's Website.

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About the Author


John Brennan
(Visit John's Website)
John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at office.microsoft.com/e n-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses.
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