Invest in your Future; Practice Prospecting
Invest in your Future; Practice Prospecting
Prospecting should be part of your daily activity. Not monthly, or weekly, but daily. If you want a steady supply of prospects, you must have a steady supply of leads. You should not rely exclusively on marketing, advertising, your web site or call-ins for leads. None of them will be as good as the ones you generate yourself.
Invest a couple of hours a day prospecting. It provides some relief from the pressure of face-to face sales calls, and you will be amazed how many suspects you can meet in two hours.
Create a sense of urgency as you prospect. Every conversation, voice-mail, piece of literature should move the suspect to some action, no matter how small. The best way to do this is to offer plenty of benefits.
For example,
"Mr./Ms suspect, we have a new/updated/revolutionary/breakthrough/unique/ " (creates urgency)
" idea/program/concept/solution/system " (never "a product")
"that will save you money/make you money/improve productivity." (Benefit)
"I'm offering you an opportunity today to evaluate/see for yourself/judge for yourself/determine " (you are in control, Mr. Prospect.)
"whether or not it will be of benefit and value to you." (Again, answers the WIIFM?).
"Our senior account exec/director of sales/customer relationship manager" (never a "sales rep". This is important.)
"will be in their area tomorrow" (not a week from Friday. This is urgent!)
"Are you in at 7 AM or 8 AM tomorrow?" (Not when do you have time tomorrow. Urgency again).
Invest in your Future Practice Prospecting - To learn more about this author, visit John Brennan's Website.
Like this article? Share it with your friends
Whether it is by geography, vertical market or sales volume you should prospect systematically. Reason; none of the good prospects will fall between the gaps, you will get a sense of accomplishment in having covered a specific market segment, and it is more efficient.
Prospecting should be part of your daily activity. Not monthly, or weekly, but daily. If you want a steady supply of prospects, you must have a steady supply of leads. You should not rely exclusively on marketing, advertising, your web site or call-ins for leads. None of them will be as good as the ones you generate yourself.
Invest a couple of hours a day prospecting. It provides some relief from the pressure of face-to face sales calls, and you will be amazed how many suspects you can meet in two hours.
Create a sense of urgency as you prospect. Every conversation, voice-mail, piece of literature should move the suspect to some action, no matter how small. The best way to do this is to offer plenty of benefits.
For example,
"Mr./Ms suspect, we have a new/updated/revolutionary/breakthrough/unique/ " (creates urgency)
" idea/program/concept/solution/system " (never "a product")
"that will save you money/make you money/improve productivity." (Benefit)
"I'm offering you an opportunity today to evaluate/see for yourself/judge for yourself/determine " (you are in control, Mr. Prospect.)
"whether or not it will be of benefit and value to you." (Again, answers the WIIFM?).
"Our senior account exec/director of sales/customer relationship manager" (never a "sales rep". This is important.)
"will be in their area tomorrow" (not a week from Friday. This is urgent!)
"Are you in at 7 AM or 8 AM tomorrow?" (Not when do you have time tomorrow. Urgency again).
Invest in your Future Practice Prospecting - To learn more about this author, visit John Brennan's Website.
Like this article? Share it with your friends
![]() | |
| |
No article feedback found. |
| |
Leave Your Feedback |
|
| |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
![]() | |
![]()
| |
![]() | |
|
| |
![]() | |
|
| |
![]() | ||
|
| ||
![]() |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
![]() |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
![]() |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
![]() |
|
|
![]() | ||
|
Top 50 Raising Capital Blogs
Top Blogs To Watch In 2008 | ||
|
Choose A PR Topic
Press Release Builder | ||
![]() | ||
![]() | ||||
| ||||
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
|
|
|
|
| ||||||||||||
| ||||||||||||





Subscribe to John's articles











