Lead Generation Ideas & Options
Lead Generation Ideas & Options
Cold calling: Reps find their own prospects or cold call from lists you purchase
Telemarketing
Outbound calling: Use a team of telemarketers to call targeted lists and identify leads
Internet
Online advertising: Run ads on targeted websites or email newsletters
Email campaigns: Buy or rent a subscriber list and send a short but compelling email
Organic search: “Optimize” your website so it appears on the search engines when prospects look for info you can provide
Paid search: Buy “paid” or “sponsored” listings on search engines – they appear when users type in the keywords you’ve bid on
Webinar: Create an online seminar and market it as a great source of information for potential prospects
Viral campaigns: Create an email offer or story that’s meant to be forwarded; encourage recipients to click through to your website
Trade shows & events
Trade show exhibits or events ; Display in the convention hall at a trade show; potentially hold an invite-only or open event offsite
Seminars or events you create : Create a live seminar, educational breakfast or luncheon, networking or fun event to educate and identify new prospects
Publicity
Product- or solution-related stories: Create a compelling story about your new product/service rather than sending out a standard press release; pitch to journalists
Distribute press releases (and optimize for the web): Write standard and web-oriented press releases to announce your news; put them on website and distribute;
Speaking engagements; Give speeches or participate in industry-oriented panels during seminars, trade shows, etc.
Use blogs: You can use a company blog to discuss issues in your marketplace
Direct mail
Simple sales letters or postcards: Briefly introduce your solution with a strong call-to-action.
Special mail piece for a particular campaign; Develop a brochure or custom piece and mail to targeted prospects
Traditional media
Print ads: Run ads in targeted journals, newspapers and/or magazines to reach targeted audience
Yellow pages: Run an ad in a yellow pages directory to appear before prospects who are actively looking for you
Radio: Run spots on a talk-radio or business program
Outdoor: Run ads on billboards, buses, or other outdoor signage. Targets by geography and the demographic group that sees that particular location
Lead Generation Ideas Options - To learn more about this author, visit John Brennan's Website.
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Sales Force
Cold calling: Reps find their own prospects or cold call from lists you purchase
Telemarketing
Outbound calling: Use a team of telemarketers to call targeted lists and identify leads
Internet
Online advertising: Run ads on targeted websites or email newsletters
Email campaigns: Buy or rent a subscriber list and send a short but compelling email
Organic search: “Optimize” your website so it appears on the search engines when prospects look for info you can provide
Paid search: Buy “paid” or “sponsored” listings on search engines – they appear when users type in the keywords you’ve bid on
Webinar: Create an online seminar and market it as a great source of information for potential prospects
Viral campaigns: Create an email offer or story that’s meant to be forwarded; encourage recipients to click through to your website
Trade shows & events
Trade show exhibits or events ; Display in the convention hall at a trade show; potentially hold an invite-only or open event offsite
Seminars or events you create : Create a live seminar, educational breakfast or luncheon, networking or fun event to educate and identify new prospects
Publicity
Product- or solution-related stories: Create a compelling story about your new product/service rather than sending out a standard press release; pitch to journalists
Distribute press releases (and optimize for the web): Write standard and web-oriented press releases to announce your news; put them on website and distribute;
Speaking engagements; Give speeches or participate in industry-oriented panels during seminars, trade shows, etc.
Use blogs: You can use a company blog to discuss issues in your marketplace
Direct mail
Simple sales letters or postcards: Briefly introduce your solution with a strong call-to-action.
Special mail piece for a particular campaign; Develop a brochure or custom piece and mail to targeted prospects
Traditional media
Print ads: Run ads in targeted journals, newspapers and/or magazines to reach targeted audience
Yellow pages: Run an ad in a yellow pages directory to appear before prospects who are actively looking for you
Radio: Run spots on a talk-radio or business program
Outdoor: Run ads on billboards, buses, or other outdoor signage. Targets by geography and the demographic group that sees that particular location
Lead Generation Ideas Options - To learn more about this author, visit John Brennan's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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