|
|
Like this article? PLEASE +1 it! |
|
Lead Generation Ideas & Options
Written by: John BrennanArticle Overview: Not sure what media to use to promote your business? Email campaigns, search engine optimization, or tried and true postcards? Its important to get it right because you have a limited number of dollars to invest in promotion. Here are the media that are most appropriate for lead generation campaigns – check those that you believe are appropriate for you, and test them out. Don’t forget to track and measure your results.
![]() |
Free Download - Adapting to Technology and the Internet By John Brennan |
Lead Generation Ideas & Options
Sales Force
Cold calling: Reps find their own prospects or cold call from lists you purchase
Telemarketing
Outbound calling: Use a team of telemarketers to call targeted lists and identify leads
Internet
Online advertising: Run ads on targeted websites or email newsletters
Email campaigns: Buy or rent a subscriber list and send a short but compelling email
Organic search: “Optimize” your website so it appears on the search engines when prospects look for info you can provide
Paid search: Buy “paid” or “sponsored” listings on search engines – they appear when users type in the keywords you’ve bid on
Webinar: Create an online seminar and market it as a great source of information for potential prospects
Viral campaigns: Create an email offer or story that’s meant to be forwarded; encourage recipients to click through to your website
Trade shows & events
Trade show exhibits or events ; Display in the convention hall at a trade show; potentially hold an invite-only or open event offsite
Seminars or events you create : Create a live seminar, educational breakfast or luncheon, networking or fun event to educate and identify new prospects
Publicity
Product- or solution-related stories: Create a compelling story about your new product/service rather than sending out a standard press release; pitch to journalists
Distribute press releases (and optimize for the web): Write standard and web-oriented press releases to announce your news; put them on website and distribute;
Speaking engagements; Give speeches or participate in industry-oriented panels during seminars, trade shows, etc.
Use blogs: You can use a company blog to discuss issues in your marketplace
Direct mail
Simple sales letters or postcards: Briefly introduce your solution with a strong call-to-action.
Special mail piece for a particular campaign; Develop a brochure or custom piece and mail to targeted prospects
Traditional media
Print ads: Run ads in targeted journals, newspapers and/or magazines to reach targeted audience
Yellow pages: Run an ad in a yellow pages directory to appear before prospects who are actively looking for you
Radio: Run spots on a talk-radio or business program
Outdoor: Run ads on billboards, buses, or other outdoor signage. Targets by geography and the demographic group that sees that particular location
Article Tags: generation campaigns, lead generation, search engine optimization
|
About the Author: John Brennan RSS for John's articles - Visit John's website John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. Click here to visit John's website Webinar Plan Measure Customer Loyalty Internet Marketing Campaigns Campaigns to Customers |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



