Presentation Tip: Create a Storyboard that Sells
Presentation Tip: Create a Storyboard that Sells
If you've developed TV spots, videos or major websites, you've done this before. You probably used huge boards filled with drawings to help the entire production team visualize your key points.
To create your storyboards, start with a pile of paper and colored markers. And if you're creating a sales presentation, grab a few sales & marketing team members to collaborate.
Here's the process:
1. List (or draw!) your audience members on the first sheet. During the entire presentation, they're going to be thinking "What's in it for me (WIIFM)?" You want to create a presentation that answers that question.
2. What action do you want your audience to take when you're done? Write it on another sheet and add a giant "B."
3. Grab three more sheets and come up with three key benefits that your audience members will realize when they take action. These benefits should be meaningful -- your audience needs to care about them. Again, they're thinking "WIIFM?" List one WIIFM per sheet.
4. What's the biggest benefit that can get your audience really excited about your topic? Write it down and add a giant "A." You'll create a hook around this point.
Now you're ready to get to the meat of your presentation. Your mission:
Grab their attention with the hook (A).
Tell a story that takes them on a journey that addresses their three key needs (1-3).
End with a conclusion that gets them excited about taking action (B).
To plan the detailed "plot points" for the heart of your story, list two or three major benefits or supporting points for each of the three WIIFMs. Write each one on a separate sheet, then narrow the list down to create only ten slides. You'll force yourself to stick to the most important points and save yourself from going overboard on the bullets.
Presentation Tip Create a Storyboard that Sells - To learn more about this author, visit John Brennan's Website.
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Here are some tips about storyboarding. When you create a storyboard instead of just typing bullets into PowerPoint, you can really map out your plot and create a more compelling flow for your presentation.
If you've developed TV spots, videos or major websites, you've done this before. You probably used huge boards filled with drawings to help the entire production team visualize your key points.
To create your storyboards, start with a pile of paper and colored markers. And if you're creating a sales presentation, grab a few sales & marketing team members to collaborate.
Here's the process:
1. List (or draw!) your audience members on the first sheet. During the entire presentation, they're going to be thinking "What's in it for me (WIIFM)?" You want to create a presentation that answers that question.
2. What action do you want your audience to take when you're done? Write it on another sheet and add a giant "B."
3. Grab three more sheets and come up with three key benefits that your audience members will realize when they take action. These benefits should be meaningful -- your audience needs to care about them. Again, they're thinking "WIIFM?" List one WIIFM per sheet.
4. What's the biggest benefit that can get your audience really excited about your topic? Write it down and add a giant "A." You'll create a hook around this point.
Now you're ready to get to the meat of your presentation. Your mission:
Grab their attention with the hook (A).
Tell a story that takes them on a journey that addresses their three key needs (1-3).
End with a conclusion that gets them excited about taking action (B).
To plan the detailed "plot points" for the heart of your story, list two or three major benefits or supporting points for each of the three WIIFMs. Write each one on a separate sheet, then narrow the list down to create only ten slides. You'll force yourself to stick to the most important points and save yourself from going overboard on the bullets.
Presentation Tip Create a Storyboard that Sells - To learn more about this author, visit John Brennan's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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