Qualifying your Prospects
Qualifying your Prospects
· Whose budget is this coming out of?
· How much have you set-aside for this project?
· How are you proposing to fund the project?
· What is your company's process for funding these types of investments?
· When does the budget process begin?
· What are the steps in your budgeting process?
Authority
· What is the decision-making process for this project?
· Who else do you need to consult before making a decision?
· Is there any one else you think I should talk to about this project?
· Whose head will roll if this project is not a success?
Desire
· What are your top three goals for this year?
· How important are these goals to your company's growth plans?
· How do they support the company's growth strategy?
· What typically happens to managers at your company who achieve or exceed their goals?
· What happens if you do not achieve these goals?
· What are some of the solutions you have tried in the past (or currently using)?
· What results did you get?
· Were those results acceptable?
· What kinds of solutions are you considering this time?
· What results do you expect?
· What thoughts do you have about measuring results?
· Are you open to considering some creative ideas?
· What other firms are you talking to?
· Do you have a specific proposal from them?
· What is in it?
· What criteria are you going to use to select a partner?
· Which criterion is the most important to you?
· Do we have a shot at this?
Final Question
Is there anything else you think I should know?
Qualifying your Prospects - To learn more about this author, visit John Brennan's Website.
Like this article? Share it with your friends
Money
· Whose budget is this coming out of?
· How much have you set-aside for this project?
· How are you proposing to fund the project?
· What is your company's process for funding these types of investments?
· When does the budget process begin?
· What are the steps in your budgeting process?
Authority
· What is the decision-making process for this project?
· Who else do you need to consult before making a decision?
· Is there any one else you think I should talk to about this project?
· Whose head will roll if this project is not a success?
Desire
· What are your top three goals for this year?
· How important are these goals to your company's growth plans?
· How do they support the company's growth strategy?
· What typically happens to managers at your company who achieve or exceed their goals?
· What happens if you do not achieve these goals?
· What are some of the solutions you have tried in the past (or currently using)?
· What results did you get?
· Were those results acceptable?
· What kinds of solutions are you considering this time?
· What results do you expect?
· What thoughts do you have about measuring results?
· Are you open to considering some creative ideas?
· What other firms are you talking to?
· Do you have a specific proposal from them?
· What is in it?
· What criteria are you going to use to select a partner?
· Which criterion is the most important to you?
· Do we have a shot at this?
Final Question
Is there anything else you think I should know?
Qualifying your Prospects - To learn more about this author, visit John Brennan's Website.
Like this article? Share it with your friends
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