Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

Telemarketing: When to Use it.

Telemarketing: When to Use it.

 
 

 

How can you effectively use B2B telemarketing to drive your sales efforts and marketing campaigns? Here are a few examples:


Cold-call targeted prospect lists to qualify leads for your sales team:
Follow up with webinar attendees or prospects who downloaded a white paper; qualify and transition to sales team when ready
Respond to incoming inquiries to qualify prospects before they are passed to a salesperson
Call prospect companies to find decision- maker before handing off to sales team


Nurture existing leads
Keep in touch with prospects who are early in the sales process and aren't ready to be transitioned to a salesperson


Sell your product/ service:
Call existing customers to notify them of a special offer Process incoming orders


Keep your marketing database up-to-date
Call a percentage of an older file before a mail campaign to estimate the delivery rate and determine whether more updating is needed
Call prospects with missing data to allow better targeting for future campaigns
Call targeted accounts to keep phone numbers, addresses and contact names current


Conduct market research
Conduct surveys among prospects and/or current customers





Telemarketing When to Use it - To learn more about this author, visit John Brennan's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback

To learn more about the Evan Elite Author Program please contact us.

About The Author


John Brennan
(Visit John's Website) John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/F X011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses.

John Brennan is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


John Brennan's

Complete
List Of
Sales
Articles

Name
Email
Author's Free Downloads
Campaigns to Customers Icon Campaigns to Customers
Measure Customer Loyalty Icon Measure Customer Loyalty
Internet Marketing Campaigns Icon Internet Marketing Campaigns
Webinar Plan Icon Webinar Plan

More John Brennan
How to Read Customers
Communication Breakdowns
Counter your Customers Negotiation Tactics
Making your new product launch a success
Focus your marketing campaign on your offer
Marketing and the Complex Sale
Improve Your Sales Process
Eight Steps to Testing a New Pricing Strategy
The Power of Ambition
Mapping Out the Successful Campaign
Free Downloads


 
 
 


Evan Elite Authors
Jeff Foster  
Jay Kubassek  
Linda Richardson  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Warning Signs Checklist Icon Warning Signs Checklist
Funding Worksheet Icon Funding Worksheet
Spring Cleaning Icon Spring Cleaning
JV Considerations Icon JV Considerations
Networking Is The Future Icon Networking Is The Future
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Marketing Blogs To Watch In 2008
Top 50 Marketing Blogs
Top Blogs To Watch In 2008
 
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Adzo Amedekanya Kpalimé, Togo,
Adzo Amedekanya
Kpalimé, Togo
SEO For Africa

If I Were A Startup...
Razor Suleman, $143k to $5.4 Mil in 5 years
Razor Suleman
$143k to $5.4 Mil in 5 years
Frank Cianciulli, $2.3 to $7.5 Mil in 2 years
Frank Cianciulli
$2.3 to $7.5 Mil in 2 years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Jim Sinegal, Costco
Terry Matthews, Mitel
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Guy Kawasaki, The Art of the Start
Guy Kawasaki
The Art of the Start
T. Harv Eker, Millionaire Mind
T. Harv Eker
Millionaire Mind
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     ••••••> Can I achieve Quick SEO Results in Google, Yahoo, MSN?
By David Josephson
     ••••••> Using Local Search to Get Top 10 Rankings on Google and Yahoo
By David Josephson
     ••••••> 6 Tips to Optimize your Website for Google Images, ISEO
By David Josephson

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information