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Telemarketing: When to Use it.
Written by: John BrennanArticle Overview: Telemarketing can be a powerful tool to generate and nurture leads, process orders, keep data current and improve the efficiency of all your sales and marketing activities.
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Free Download - Adapting to Technology and the Internet By John Brennan |
Telemarketing: When to Use it.
How can you effectively use B2B telemarketing to drive
your sales efforts and marketing campaigns? Here
are a few examples:
Cold-call targeted prospect lists to qualify leads for
your sales team:
Follow up with webinar attendees or
prospects who downloaded a white paper; qualify and
transition to sales team when ready
Respond to incoming inquiries to qualify
prospects before they are passed to a
salesperson
Call prospect companies to find decision-
maker before handing off to sales team
Nurture existing leads
Keep in touch with prospects who are
early in the sales process and aren't ready to be
transitioned to a salesperson
Sell your product/ service:
Call existing customers to notify them of a
special offer
Process incoming orders
Keep your marketing database up-to-date
Call a percentage of an older file before a
mail campaign to estimate the delivery rate and
determine whether more updating is needed
Call prospects with missing data to allow
better targeting for future campaigns
Call targeted accounts to keep phone
numbers, addresses and contact names current
Conduct market research
Conduct surveys among prospects and/or
current customers
Thing to know more about the telemarketing call center
Use Examples to Encourage
Telemarketing Solutions of a call center
Avoid B2B Appointment Setting Mistakes
FTC Lays Record Breaking Fine for Telemarketing Scheme
Article Tags: arial helvetica, attendees, bold color, cold call, color 000000, decision maker, font style, geneva, incoming inquiries, marketing campaigns, prospect lists, prospects, sales efforts, salesperson, sans serif font, span style, style font, telemarketing, transition
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About the Author: John Brennan RSS for John's articles - Visit John's website  Click here to visit John's website   Webinar Plan Campaigns to Customers Measure Customer Loyalty Internet Marketing Campaigns |
Related Forum Posts
We need a call center or individual to perform B2B / B2C ope
- We need a call center or individual to perform B2B / B2C operations. Telemarketing and Closing for the following services, VOIP and international calls, We related project, CRM and tele communication hardware and softwares. Only experience centers need apply!
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