Telemarketing: When to Use it.
|
| Tweet |
|
Free PDF Download Adapting to Technology and the Internet - By John Brennan |
How can you effectively use B2B telemarketing to drive your sales efforts and marketing campaigns? Here are a few examples:
Cold-call targeted prospect lists to qualify leads for your sales team:
Follow up with webinar attendees or prospects who downloaded a white paper; qualify and transition to sales team when ready
Respond to incoming inquiries to qualify prospects before they are passed to a salesperson
Call prospect companies to find decision- maker before handing off to sales team
Nurture existing leads
Keep in touch with prospects who are early in the sales process and aren't ready to be transitioned to a salesperson
Sell your product/ service:
Call existing customers to notify them of a special offer Process incoming orders
Keep your marketing database up-to-date
Call a percentage of an older file before a mail campaign to estimate the delivery rate and determine whether more updating is needed
Call prospects with missing data to allow better targeting for future campaigns
Call targeted accounts to keep phone numbers, addresses and contact names current
Conduct market research
Conduct surveys among prospects and/or current customers
Related Articles
|
Free PDF Download Adapting to Technology and the Internet - By John Brennan |
|
About the Author: John Brennan RSS for John's articles - Visit John's website John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. Click here to visit John's website. Internet Marketing Campaigns Measure Customer Loyalty Campaigns to Customers Webinar Plan |
Related Forum Posts
Share this article. Fund someone's dream.
Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva.
Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured
Expert
ExpertTrending Articles
|
|
Like this page? PLEASE +1 it! |
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
Ready for a Fresh Image?
How Do You Define Good Business Partners?
Keep the Business Mind Busy
Ready for a Fresh Image?
How Do You Define Good Business Partners?
Keep the Business Mind Busy
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.







