Telemarketing: When to Use it.
Telemarketing: When to Use it.
How can you effectively use B2B telemarketing to drive your sales efforts and marketing campaigns? Here are a few examples:
Cold-call targeted prospect lists to qualify leads for your sales team:
Follow up with webinar attendees or prospects who downloaded a white paper; qualify and transition to sales team when ready
Respond to incoming inquiries to qualify prospects before they are passed to a salesperson
Call prospect companies to find decision- maker before handing off to sales team
Nurture existing leads
Keep in touch with prospects who are early in the sales process and aren't ready to be transitioned to a salesperson
Sell your product/ service:
Call existing customers to notify them of a special offer Process incoming orders
Keep your marketing database up-to-date
Call a percentage of an older file before a mail campaign to estimate the delivery rate and determine whether more updating is needed
Call prospects with missing data to allow better targeting for future campaigns
Call targeted accounts to keep phone numbers, addresses and contact names current
Conduct market research
Conduct surveys among prospects and/or current customers
Telemarketing When to Use it - To learn more about this author, visit John Brennan's Website.
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How can you effectively use B2B telemarketing to drive your sales efforts and marketing campaigns? Here are a few examples:
Cold-call targeted prospect lists to qualify leads for your sales team:
Follow up with webinar attendees or prospects who downloaded a white paper; qualify and transition to sales team when ready
Respond to incoming inquiries to qualify prospects before they are passed to a salesperson
Call prospect companies to find decision- maker before handing off to sales team
Nurture existing leads
Keep in touch with prospects who are early in the sales process and aren't ready to be transitioned to a salesperson
Sell your product/ service:
Call existing customers to notify them of a special offer Process incoming orders
Keep your marketing database up-to-date
Call a percentage of an older file before a mail campaign to estimate the delivery rate and determine whether more updating is needed
Call prospects with missing data to allow better targeting for future campaigns
Call targeted accounts to keep phone numbers, addresses and contact names current
Conduct market research
Conduct surveys among prospects and/or current customers
Telemarketing When to Use it - To learn more about this author, visit John Brennan's Website.
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