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Why You Should Change Your Organization's Culture

Written by: John Brennan

Article Overview: The culture of your company (and yes, your company has a culture now, whether you can describe it or not) is the habitual way people in the company respond everyday to challenges and opportunities. The habitual way of responding can help your company reach its goals, or it can hinder it. Culture can be changed, though not easily, but first you must know what kind of culture you have and what kind you want.

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Why You Should Change Your Organization's Culture

A New England lumber and hardware retailer was concerned about keeping the chains out of his market. The third generation owner was sorting through ideas for a competitive edge. He knew it couldn't compete with the chains on price or product selection. Service was a possibility, but the chains trained their employees well in that area, too. He experimented with advertising, he redesigned the "look" of the stores, he automated inventory tracking and financial processes and he published an employee handbook for the growing number of new employees.

And then a long time employee reminded the young owner of a well known story of how his grandfather extended credit to his employees during the depression in the 1930s, and how active and generous his father had been in the community all his life. The employee added that it was his opinion that people came to work at the company because of this long tradition of fairness and caring, and they hoped that the current owner would continue it.

The owner realised that if he could attract the best employees, and treat them the way his grandfather and father did, those employees would provide a better shopping experience than the chains ever could. He also knew that the company had grown to a hundred employees, and that he would have to institutionalise the caring and fairness values of his forefathers. And so he began a culture awareness and culture change program, to reinforce those processes and management practices that reinforced the values and drop those that were contradictory.

Today he still owns the market.

Culture change is neither quick nor easy, its not for the fainthearted and no one, not even the president, can escape the requirement to assess and change.

If your business is facing significant challenges or opportunities, and you are planning to acquire or merge with another business, or introduce a new product line, automate your operations, reorganize, reengineer or restructure, your culture can help or it can hinder. It pays to assess.

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Home > Sales > John Brennan > Why You Should Change Your Organizations Culture
Article Tags: challenges, change, culture, morale

About the Author: John Brennan
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John Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses.

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