Is It Urgent?
Is It Urgent?
I once walked into a beautiful Lexus dealership --just browsing--and noticed a floor model that they had marked down. It was a beautiful dark emerald green. The price was right, it was available, and I was in the market. Did I buy it? No. I said, "I'll think about it," and left.
The next morning, I received a call from the Lexus salesman. It seems that someone else had looked at "my" car the night before and was coming back again today to look at it again. But, I could reserve the car for myself, with just a $500 deposit by credit card over the phone.
Well, guess what happened, it became urgent that I make a decision. So, I whipped out my credit card and made the deal.
Success Tip: Convince your prospect that you have a good product, and they will decide to own it -- some day. Convince your prospect that the decision is urgent, and they will own it today.
Is It Urgent - To learn more about this author, visit Bill Mansell's Website.
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One of the most important words you will learn as a sales professional is "urgency." You might have the best product in the world, at the best price, and still be starving for sales if you don't find a way to make the purchase urgent for the customer.
I once walked into a beautiful Lexus dealership --just browsing--and noticed a floor model that they had marked down. It was a beautiful dark emerald green. The price was right, it was available, and I was in the market. Did I buy it? No. I said, "I'll think about it," and left.
The next morning, I received a call from the Lexus salesman. It seems that someone else had looked at "my" car the night before and was coming back again today to look at it again. But, I could reserve the car for myself, with just a $500 deposit by credit card over the phone.
Well, guess what happened, it became urgent that I make a decision. So, I whipped out my credit card and made the deal.
Success Tip: Convince your prospect that you have a good product, and they will decide to own it -- some day. Convince your prospect that the decision is urgent, and they will own it today.
Is It Urgent - To learn more about this author, visit Bill Mansell's Website.
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 Bill Mansell (Visit Bill's Website) Bill Mansell is president of MindPerk - Your Self-Improvement Store. MindPerk is the largest one-stop location to find quality self-improvement and business training programs, at discount prices. With over 600 products to choose from, excellent service and support, and knowledgeable consultants, MindPerk can help you select the right program for you. Sign up for our affiliate program and earn exciting commissions while you help others succeed. Visit us at www.mind perk.com/.
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