One of the most important words you will learn as a sales professional is "urgency." You might have the best product in the world, at the best price, and still be starving for sales if you don't find a way to make the purchase urgent for the customer.
I once walked into a beautiful Lexus dealership --just browsing--and noticed a floor model that they had marked down. It was a beautiful dark emerald green. The price was right, it was available, and I was in the market. Did I buy it? No. I said, "I'll think about it," and left.
The next morning, I received a call from the Lexus salesman. It seems that someone else had looked at "my" car the night before and was coming back again today to look at it again. But, I could reserve the car for myself, with just a $500 deposit by credit card over the phone.
Well, guess what happened, it became urgent that I make a decision. So, I whipped out my credit card and made the deal.
Success Tip: Convince your prospect that you have a good product, and they will decide to own it -- some day. Convince your prospect that the decision is urgent, and they will own it today.
Is It Urgent? - To learn more about this author, visit Spencer Belkin's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Four Square Organizer
|
| |
Don't know what's important? Do you have problem establishing priorities?
|
|
How to Prioritize
|
| |
To prioritize, first categorize your intended activities according to just two aspects: importance and urgency.
|
|
Is It Urgent?
|
| |
One-Minute Sales Clinic on the value of building urgency in the sales process.
|
|
Seven Simple Ways To Prioritize
|
| |
Learn seven easy ways to prioritize all the things you need to do so that you can stay focused and effective with your time.
|
|
Time Management Techniques
|
| |
In this article you will discover some time management techniques.
|
|
|
Spencer Belkin
(Visit Spencer's Website)
MindPerk is the largest one-stop location
to find quality self-improvement and
business training programs, at discount
prices. With over 500 products to choose
from, excellent service and support, and
knowledgeable consultants, MindPerk can
help you select the right program for you.
Sign up for our affiliate program and
earn exciting commissions while you help
others succeed. Visit us at www.mind
perk.com/.
|
|
|
Spencer Belkin's
Complete
List Of
Sales
Articles
|
|
|
If you enjoyed this article, get Spencer Belkin's Complete List of Sales Articles For FREE!
|
| |
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
