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Darren Cunningham Articles

Written by: Darren Cunningham

THE THREE THINGS YOU NEED TO KNOW ABOUT YOUR SALES PIPELINE BUT CRM CANT TELL YOU - Click To Read Article
Why do only 1 in 5 companies state that they are seeing revenue increases after implementing a CRM application ? Why are they not seeing the sales productivity gains they expected? And why do they still get surprised at the end of the quarter? Why is it that they still don’t know what they don’t know when it comes to the health of their sales pipeline and forecast? The main reason is that though you may think you’ve implemented a full CRM solution, you’ve really only implemented half of a total solution.





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