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10 Key Points: Writing E-mails That Sell
Written by: Laura PoseyArticle Overview: Do you want to sell through an e-mail solicitation? Here are 10 things you need to do when writing your e-mail to improve your sales results: 1. Focus on value. Make sure the e-mail offers a very clear benefit to the customer. 2. ...
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10 Key Points: Writing E-mails That Sell
Do you want to sell through an e-mail solicitation? Here are 10
things you need to do when writing your e-mail to improve your sales
results:
1. Focus on value. Make sure the e-mail offers a very clear benefit to the customer.
2. Avoid sales hype. Use a “personal” tone in your e-mail messages without going overboard.
3. Use a strong subject line. Use something definitive, with helpful information.
4. Show your customers your authentic concern. Relationship is the
key to repeat sales. “Letters” are much more effective at establishing
relationships than “ads” or sales copy. The stronger your relationships
with your customers, the less price-sensitive your market will be.
5. Avoid the “illusion” of customization. People know when their
name is just a mail-merge field. Careful use of
customization/personalization is okay.
6. You need to look at what is selling and you need to feature
those items. And consider that the featured product is more than an
offering—it is a proof of your value proposition.
7. Specificity is the key to successful marketing. If your offer is
specific to the needs of your customers, you will see a much higher
conversion ratio.
8. Describe your customer service. People are concerned about
getting WHAT they ordered, and getting it ON TIME. Successfully address
the needs and concerns of your customers.
9. Use an incentive. Give customers a reason to click through to
your website. Or give them a reason to increase the size of their
order.
10. Consider that the goal of an e-mail is not to sell an item. It
is to get a click. Structure every word to get them to click-through to
the page that is optimized for conversion. Optimize the e-mail to get
the click; optimize the landing page to get the sale.
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Article Tags: marketing, motivation, sales, sales tips, small business
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- So far the only thing I use the filters for is to send all the safelist emails I get to a folder. It currently has over 386,000 emails in it.
This is a really good tip though. I need to start utilizing it. Emails eat up too much of my time right now.
Re: Awesome Resource: Instapaper
- [quote="billgelwick":3jk3d6mn]This is a really good tip though. I need to start utilizing it. Emails eat up too much of my time right now.[/quote:3jk3d6mn]
It's probably the biggest single productivity issue for most entrepreneurs!
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