How Openness Yields Results
Written by:
Laura Posey
Article Overview: As you know, I had the incredible honor of speaking at the National Speakers Association Convention this past week. My topic was creating a one-page strategic plan in just 20 minutes and on one sheet of paper.
I speak on planning from a different perspective, that is, I talk about it from a right-brain or intuitive perspective, not the traditional “what I did last year plus 10%” route that many planning gurus take.
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Free Download - Is Your Job Title Holding You Back? By Laura Posey
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How Openness Yields Results
As you know, I had the incredible honor of speaking at the National
Speakers Association Convention this past week. My topic was creating a
one-page strategic plan in just 20 minutes and on one sheet of paper.
I speak on planning from a different perspective, that is, I talk
about it from a right-brain or intuitive perspective, not the
traditional “what I did last year plus 10%” route that many planning
gurus take.
As I was doing my presentation, I was blown away by what the
audience members were experiencing. At one point, I asked them to stand
up and share….
… what their vision of their companies was.
Person after person stood up and told the rest of the crowd what
their deepest hopes and desires were. Shortly after, many shared their
big, hairy, audacious goals including meeting some famous people,
becoming best-selling authors or being asked to speak to the White
House.
The amazing part was that as each person stood and voiced their
wishes, others in the audience called out ways in which they could
support the person standing. Resources, connections, and ideas were
flying around the room.
Keep in mind that these people were strangers to each other!
So, who knows your vision? Have you shared it with more than just
your spouse and a few friends? What would happen if you started telling
everyone you meet not just what you do for a living but how that fits
into the larger plan? What if you told them what you were working
towards in the grand scheme of things?
Perhaps you’d have my experience of sitting next a fellow in a room
full of 1500 speakers and finding out that he not only can but wants to
help me promote my non-profit dog-saving organization to major CEOs in
the Northwest. Or the experience of meeting four separate people who
can get me closer to being on the Ellen Degeneres show. Or Patrick’s
experience of wanting to produce leadership videos for teenagers and
finding a producer in the crowd who wants to help.
Human beings are, for the most part, generous, kind and caring if
you let them be. But they can’t help you unless you tell them how.
Spend some time this week clarifying your vision and telling a few
people about it. I’ll bet you make more progress this week than you
have in the entire rest of the year if you tell enough folks.
FYI – we have added forums to the Dancing Elephants website where
you can share with our network of amazing people around the world.
Maybe that is a good place to start :- )
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Article Tags:
marketing,
motivation,
sales,
sales tips,
small business
About the Author: Laura Posey
RSS for Laura's articles - Visit Laura's website
Laura Posey (laura@dancingelephants.net) brings much passion to her work as Vice President and Co-Founder of Dancing Elephants Achievement Group. She is a "firecracker" who likes to create and get things done. Over the years, she has received numerous awards and recognition for her sales and management contributions to different organizations.
Laura's expertise in sales led her to start four successful businesses. She now translates that sales know-how into a language entrepreneurs can understand and implement. She helps them sell more themselves as well as build sales teams that work.
Laura is the co-author of Six Secrets of Sales Magnets. In this book, she discloses the differences between average, good, and great salespeople and shows readers how to become part of the top 5% in their field.
Click here to visit Laura's website

More from Laura Posey
Are Your Arms Wide Open
Networking Rules
Two More Hours In The Day
How To Go From Down To Up Fast
Should You Spend Time Planning This Year
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Related Forum Posts
Run a major competition
- You beat me to the punch LoveInventions! I was just on my way to post this!
The idea is simple: run a competition for a major prize to get people posting. In this case Darren put up a $729 Nikon DSLR up for grabs as the top prize. The winner was selected randomly and each post you wrote gave you another chance to win.
[quote:1nc4sv0r]The Goal - the aim of the exercise was simple. To sign up new members to my forum and increase page views. My hope was to have a bumper month but also get new members signed up to have an ongoing impact on overall activity going forward.[/quote:1nc4sv0r]
[quote:1nc4sv0r]Results: Traffic - Over the full month traffic was increased 66.7%.[/quote:1nc4sv0r]
[quote:1nc4sv0r]Results: New Members - Recruiting new members to the forum was another goal of the competition. We’d had an influx in January of 1803 new sign ups as a result of a previous smaller competition but since had been around the 1200 per month. April however saw a boost in numbers by an extra 2823 members.[/quote:1nc4sv0r]
[quote:1nc4sv0r]Results: Activity - Another bonus related to increased traffic is the increases in user activity on the forum. Here’s the increase in new ‘threads’ to the forum (up from the 1500’s to just over 4000 for the month). And here is the increase in new posts (up from 1400 per month to over 43000 for the month).[/quote:1nc4sv0r]
[quote:1nc4sv0r]
The Downside
So far it’s sounding fairly rosy isn’t it. Increases in traffic, members, activity and even earning are all good. However there was two downsides.
1. Moderation Workload - I have an amazing team of moderators to DPS but the month of April was the hardest that they’ve ever worked. I totally underestimated the extra load upon them in setting up this competition. It has made me reconsider how I run future competitions.
2. Impact upon Quality of Reader Interaction - over all the increased activity of the site brought in some wonderful new members who are interacting on the site with genuine interaction. However a small number of new members were just there for the competition - even though I made it clear that spammy entries wouldn’t win. This impacted moderators workloads but also the overall morale on the site a little. I think we managed to contain it but again - next time I run a competition it’ll not be based upon post numbers but rather some sort of quality level of interaction.[/quote:1nc4sv0r]
What do you guys think? Is it worth testing out? Considering we already give out over $1,000 in month prizes, what would be the ultimate prize that we award at the end of the competition?
$3000 per mo Site for Sale: $65,000 OBO
- $3000 per mo Site for Sale: $65,000 OBO
Content and Community Driven Pet Websites
________________________________________
Profile: Two Pet Related Websites
Price: $65,000 OBO
Age of sites: 2 years 4 months
Monthly revenue: $3300 (plus or minus a couple hundred)
Key details:
Growth Year over Year: 641%
Uniques: 200,000 per Month
Page Views: 1 mil + per Month
Referrers: 10,000+ Monthly
Search Engine Traffic: 61%
Members: 7500+/-
Articles: 318
Blog Posts: 189+
Forum Posts: 256,000+
Topics: 19,000+
Adsense Revenue: $1500-$1700 per month
Kontera Revenue: $900+ per month
Direct Advertisers: $90 - $300 per month
Monthly Server Costs: $100
Monthly Advertising Costs: $0
Total Profit Per Month $2500 - $3000
Organic Growth Month over Month: 10% +/- (Zero spent on advertising – all word of mouth and search engine)
Software Licenses: All Open source and thus free: Linux, Apache, MySQL, Zen Cart, PHPLIST, WordPress, SMF, and the rest Custom Programming.
Software Editions: All software running latest releases.
Uniques Last Month: 200,000
Page Views Last Month: *2,000,000+ per month
Referring Sources: 1,000 different referrers
Referring Keywords: 60,000 Search Terms
First Page Results: Thousands of keywords and keyword combinations
Indexed pages (Google): 65,000+
Indexed pages (Yahoo): 26,000+
Google page rank: 5-6 (Lots of 3’s and 4’s throughout the sites)
Pages of Content: 60,000+/-
Alexa site rank: 124,000 (way off the mark due to audience profile)
Compete Site Rank: Much closer but still off.. See image
Brand Value: All Original Creative and Content including Logo, Forum Template, Front-end, CSS, Code, Images etc. Extremely well made to render fast as well as accessible, to both humans and search engines. Search optimized throughout.
Description:
I actually posted this for sale almost 11 months ago but didn’t take any offers. Since then traffic has increased almost 650% and revenue has increase by almost as much, closer to 600%. Revenue comes from direct advertising ($150-$350 per mo) but primarily Google Adsense ($1500 - $1750 per mo) and Kontera Links ($700-$900 per mo).
Letting go as I’m working full time and just started Business School… I just don’t have the time. However, these sites are ripe for one to build a better business direction.
I started these sites as the pet industry happens to be exploding, exponentially and almost parabolically. Google “pet spending” to find a glimpse. Some articles you’ll find:
“The Growing Pet Industry Is One Trend You Can Bank On”
"In the past 10 years, pet spending has more than doubled to an estimated $38.4 billion for 2006."
"According to the U.S. Census Bureau, the pet industry is now the seventh largest retail segment in the country."
“We have only begun to see the tip of the spending iceberg"
“Pet Spending at All Time High”
"Pet ownership is on the increase in the US, and the amount of money spent on pets is dramatically increasing too."
The two sites are content and community driven websites with 350+ health related articles on pets, a pet blog that discusses current issues, and a very active message board and community. They compliment each other perfectly and as such are being sold together as a package. The templates are completely custom designed and CSS powered. They would be XHTML Strict Compliant however we’ve included a couple of things that just wouldn’t let it pass. There are almost 8000 members between the two sites. Several hundred more between the blog subscribers and the email list subscribers. At one time we had a store (its all still there however it’s been shut off) and we had about 200 customers. The store lasted only about a month and a half as our careers just didn’t allow us to provide the customer service this site deserves. We also had a drop ship company that worked out really well, (and we still do if we want them). Much more work than our careers had time for. The logos are custom. I’ve got the logo in vector version for Signs and tee shirts. The Design is custom. All software front-ends are custom and running clean - open source applications. Runs extremely well.
The entire 2 sites run on a dedicated server that runs about $100 a month.. The sites run on a LAMP environment, meaning Linux, Apache, MySQL and PHP. All of the software is open source and requires no fees. We run PHPLIST, Zen Cart, and SMF Simple Machines Forum. The blog is Word Press. The article system is completely custom however the back end panel is ran simple from phpMyAdmin – straight to the database.
I think there is enormous potential with the two sites as the brands have a very loyal following and is growing by leaps and bounds. It has been mentioned in 10 or so online and offline newspapers (that I am aware of) as well as a magazine – all of which will be provided. The site was featured as Yahoo’s Site of the Week. The site was forever (and perhaps still is) the number one pet site viewed on StumbleUpon.com. The blog also has 177 links from 56 sites according to Technorati.com and ranks 52,000. The database is huge. It’s full of fully owned content, images, customer data, subscriber data, members etc etc. The brand really sells when it comes to tee shirts and calendars. We have a drop shipper when needed that we buy tee’s at 4 dollars a shirt. Each shirt sold for $20 so there was a great margin.
The two sites have a solid existence and are trenched well into all the major search engines with perhaps thousands of first place results for keywords and keyword combinations. The majority of traffic is all organic from Google, Yahoo and MSN and it will stay that way forever. The site was built solidly by SEO pros with Search Engine Spiders in mind as every part of the site is search friendly. All pages have been correctly and lightly coded. The database powers the meta tags, title tags, h1’s, h2’s, image titles and bold tags. The site has tens of thousands of dollars put into the design and functionality.
petsite4sale@gmail.com
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