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How To Make A Fortune With A Love Story
Written by: Laura PoseyArticle Overview: I’d like you to think about a company that you do business with that you absolutely love. Not one you just like, but one that you love to buy from. It could be a product supplier such as a clothing store or car dealer or a service provider like an insurance company or restaurant. Think of an interaction you’ve had with that company that stands out in your mind as a great customer experience. What did they do and say that made it so wonderful?
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How To Make A Fortune With A Love Story
I’d like you to think about a company that you do business with that
you absolutely love. Not one you just like, but one that you love to
buy from. It could be a product supplier such as a clothing store or
car dealer or a service provider like an insurance company or
restaurant. Think of an interaction you’ve had with that company that
stands out in your mind as a great customer experience. What did they
do and say that made it so wonderful?
Think hard and I’ll tell you why that interaction can make you a fortune.
As you relive that buying experience, notice what is happening to
you internally. Do you feel happy? Are you smiling? If you told that
story to a friend, would you begin selling them on using the product or
service you bought? Of course you would! In fact, what you’d be doing
is making a referral and giving a testimonial all at once. What you’re
doing is telling a love story from the customer perspective.
Now imagine what it would be like if your customers were telling
those love stories about you. How would your sales grow if each
customer became an evangelist for you?
The key here is that you want to get your customers telling love
stories about you. Love stories are the most powerful sales tool you
have, and used properly, they will get you raving fans and tons of
referrals.
One of the best ways to get love stories from your clients is to ask
them about their experiences. A simple phone call to ask “Customer,
what was your best experience with our company?” will have your client
retelling a story to you. Once they have told that story, they are much
more likely to retell it to others.
If you don’t get a good story from your customer, you’ll know it’s
time to do something to wow them. This is a great time to ask them
about their best buying experience someplace else and what makes them
really happy. You’ll find out what could make them gush about your
company.
Take some time this week (and every week) to identify some customer
love stories. It’s a great pick-me-up for you and it will make your
customers happy when they relive their great experiences with you. If
you have employees, let everyone take turns making calls and getting
that love rush.
Oh, and while you’re at it, if you have a love story for Dancing
Elephants, we’d love to hear it! We’ll be posting them on our website
(with a link to yours) shortly.
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Article Tags: marketing, motivation, sales, sales tips, small business
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About the Author: Laura Posey RSS for Laura's articles - Visit Laura's website  Click here to visit Laura's website   You Dont Always Have To Jump Is Your Mouth Costing You Money An Open Hand Are You Limiting Your Income In 2010 Two More Hours In The Day |
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