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Is The Economy Good Or Bad?
Written by: Laura PoseyArticle Overview: There is a plethora of economic data pouring in from around the world. Oil is at an all time high, the mortgage crisis seems to be larger than initially expected and the government doesn’t seem quite sure how to handle it. So what is a business owner (or salesperson) supposed to do? In researching the Great Depression recently, I came across a statistic that said that more millionaires were made during that time than at any other time in history. Not flash-in-the-pan millionaires, but long-term successes. So what did they do that enabled them to flourish while others suffered greatly
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Is The Economy Good Or Bad?
There is a plethora of economic data pouring in from around the
world. Oil is at an all time high, the mortgage crisis seems to be
larger than initially expected and the government doesn’t seem quite
sure how to handle it. So what is a business owner (or salesperson)
supposed to do?
In researching the Great Depression recently, I came across a
statistic that said that more millionaires were made during that time
than at any other time in history. Not flash-in-the-pan millionaires,
but long-term successes. So what did they do that enabled them to
flourish while others suffered greatly?
The number one thing you can do (and what the millionaires of the
Depression did) was to refuse to buy into the idea that things were
bad. Sure, some people will lose money in this market but mostly
because they refuse to see the opportunities that exist in uncertain
times.
Take a look around you. There are always things being bought and
sold in any economy. Where are the opportunities for your product or
service? Who still has cash in this market and how can you reach them?
How can you help your clients understand that spending now can increase
their marketshare?
For example, if you are in printing, you might want to share an
article from the Depression showing that Proctor and Gamble made a name
for themselves by increasing their advertising spending during the
worst times, effectively eliminating their competition, who had cut
back on ad spends. By doubling their spending during a down market,
P&G was able to take over 20 products to market dominance during
the worst economic times this country has seen.
Take a moment right now to identify your 10 best customers and
create a plan for helping them increase their business during these
troubled times. If you help them grow, they’ll certainly buy more from
you.
Wouldn’t it be nice to be smiling all the way to the bank while the newscasters are forecasting doom and gloom?
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Article Tags: marketing, motivation, sales, sales tips, small business
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About the Author: Laura Posey RSS for Laura's articles - Visit Laura's website  Click here to visit Laura's website   Grandmas Lesson Networking Rules The Spirit Of Giving A Most Telling Sign Get Off The Wheel |
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