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Summer Is For...Prospecting?

Written by: Laura Posey

Article Overview: Here we are at the beginning of summer, that traditional time when Americans leave their offices behind and head out to the beaches, mountains, amusement parks and other vacation hotspots, in search of a break from the 9-5 routine. As a salesperson, you might be tempted to slow down your prospecting activity because everyone seems to be on holiday. Instead, why not try these tried-and-true summer business builders.

Summer Is For...Prospecting?

Here we are at the beginning of summer, that traditional time when Americans leave their offices behind and head out to the beaches, mountains, amusement parks and other vacation hotspots, in search of a break from the 9-5 routine. As a salesperson, you might be tempted to slow down your prospecting activity because everyone seems to be on holiday. Instead, why not try these tried-and-true summer business builders.

Summer is a perfect time for client entertaining, especially if you invite the family along. A company picnic is an inexpensive way to network and build relationships with clients and prospects. A few hamburgers and hot dogs, a badminton net and some horseshoes and you’re in business.

If the summer heat is too much for you, what about company day at the movies? You can often get matinee tickets in bulk for less than $5 each and treat your clients to a summer blockbuster. Or better yet, why not go in with a few strategic partners and rent the whole theater? You can spend your evening introducing your clients to your partners and vice-versa.

If movies aren’t your thing, what about inviting clients to any one of the myriad local festivals in your town? Here in Richmond we have a festival every weekend it seems and that is a great way to show clients a good time. If you really want to make a splash, give each participant a company t-shirt to wear at the event. Imagine the impact you’ll have with 10, 20 or even 50 people at an event with your company logo on their back! That’s good marketing!

Don’t let summer put a dip in your sales. Use the beautiful weather and the kids being out of school to your advantage and you’ll soon see summer as the best prospecting season of all!

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Article Tags: marketing, motivation, sales, sales tips, small business



Related Forum Posts
Re: Let me introduce myself, I'm Zacman - Hi Zacman, You are welcome to this great forum. How are you enjoying the cold. I prefer winter to Summer here in South Africa. The heat is so much that people nearly put on cloth here


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