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The Five Why’s

Written by: Laura Posey

Article Overview: So, did you hit all of your goals in 2008? If not you likely encountered some obstacles, either mental or environmental that stopped you. In order to overcome those obstacles it helps to understand where they come from. Asking yourself the question, “Why is that so?” can be really helpful in getting to the root cause of your challenges and help you find solutions to them.

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The Five Why’s

So, did you hit all of your goals in 2008?

If not you likely encountered some obstacles, either mental or environmental that stopped you. In order to overcome those obstacles it helps to understand where they come from.

Asking yourself the question, “Why is that so?” can be really helpful in getting to the root cause of your challenges and help you find solutions to them.

Here is an interesting little example of how asking the question “Why is that so” five times in a row can be a powerful problem-solving tool.

Problem: A few years ago the Washington Monument was crumbling.

Why was that so?

Because the building was being cleaned using harsh chemicals.

Why was that so?

Because the building was covered in bird poop.

Why was that so?

Because the birds flocked to the building to eat the spiders.

Why was that so?

Because there were tons of spiders to eat the gnats.

Why was that so?

Because the gnats love the lights that shine on the monument

Solution: Turn the lights on later in the evening.

What obstacles or challenges are you facing right now? Ask yourself the 5 Why’s and see if you can’t come up with the root cause of your problem. Only when you know that can you really tackle and overcome it.

Happy New Year everyone. May 2009 be your very best year ever!

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Home > Sales > Laura Posey > The Five Whys
Article Tags: marketing, motivation, sales, sales tips, small business

About the Author: Laura Posey
RSS for Laura's articles - Visit Laura's website

Laura Posey (laura@dancingelephants.net) brings much passion to her work as Vice President and Co-Founder of Dancing Elephants Achievement Group. She is a "firecracker" who likes to create and get things done. Over the years, she has received numerous awards and recognition for her sales and management contributions to different organizations. Laura's expertise in sales led her to start four successful businesses. She now translates that sales know-how into a language entrepreneurs can understand and implement. She helps them sell more themselves as well as build sales teams that work. Laura is the co-author of Six Secrets of Sales Magnets. In this book, she discloses the differences between average, good, and great salespeople and shows readers how to become part of the top 5% in their field. 


Click here to visit Laura's website
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