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The Spirit Of Giving

Written by: Laura Posey

Article Overview: The holiday season changes people. Normally easy-going folks turn into store-storming gift scavengers and tight-fisted Scrooges find their hearts melted by the spirit of the season. Even salespeople and business owners change their tune during the holidays. Rather than worrying about how much each piece of marketing will cost, they often dip generously into the company coffers and spend freely on fruit baskets and foil-laden cards.

The Spirit Of Giving

The holiday season changes people.

Normally easy-going folks turn into store-storming gift scavengers and tight-fisted Scrooges find their hearts melted by the spirit of the season.

Even salespeople and business owners change their tune during the holidays. Rather than worrying about how much each piece of marketing will cost, they often dip generously into the company coffers and spend freely on fruit baskets and foil-laden cards.

Thoughts of return on investment are replaced by the desire to send well-wishes, build relationships and bring a smile to a client’s face.

My question for you this week is “What are you going to do in 2010 to make this kind of giving a regular part of your interaction with your clients instead of saving it up for the end of the year?” Aren’t the sole sources of your livelihood worth a little gift for no reason now and then?

I’m just asking.

Merry Christmas Everyone!

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Article Tags: marketing, motivation, sales, sales tips, small business



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