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What Is Under Your Covers?
Written by: Laura PoseyArticle Overview: My new client, Mark, just bought a new business. He was a homebuilder and since that industry wasn’t going too well lately, he decided to branch out into a line of kitchen renovation products. His reasoning was that since he was used to talking with people about building $300,000 homes that it should be easy to sell $2500 kitchen accessories.
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Free Download - Is Your Job Title Holding You Back? By Laura Posey |
What Is Under Your Covers?
My new client, Mark, just bought a new business. He was a
homebuilder and since that industry wasn’t going too well lately, he
decided to branch out into a line of kitchen renovation products.
His reasoning was that since he was used to talking with people
about building $300,000 homes that it should be easy to sell $2500
kitchen accessories.
And yet Mark is having a terrible time with his new business?
Is it because he isn’t a good salesperson?
Is it because he doesn’t believe in his new product?
No, it is because of what is under his covers.
In Mark’s mind he is a homebuilder and he has only taken this new
company on because the homebuilding business is too slow to make ends
meet. On the surface he tells everyone he is a kitchen remodeler but
under the covers he believes he is a really a homebuilder who is just
doing this new gig to earn some quicker cash.
He thinks he has everyone, including himself, fooled but his
prospects can sense his lack of commitment to the new company and they
aren’t buying from him.
Of course, that just reinforces his belief that his true calling is homebuilding.
And the vicious cycle continues.
So how do you see yourself? Do you see yourself as a true sales
professional? Are you 100% committed to becoming the best in your
industry? Is this your calling?
If not, you’ll find yourself struggling to live up to your
potential. Your prospects will sense your underlying lack of dedication
and you’ll find that your sales aren’t nearly as high as they could be.
You have a decision to make. Take a deep breath and jump
wholeheartedly into sales as a profession. Embrace your avocation and
invest in yourself and your career.
Or admit that there is something else you’d rather be doing and go do it.
A committed person in a down industry will always be more successful than a wanna-be in an up industry.
So, what is under your covers?
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Article Tags: marketing, motivation, sales, sales tips, small business
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About the Author: Laura Posey RSS for Laura's articles - Visit Laura's website  Click here to visit Laura's website   An Open Hand Why I Hate Asking For Referrals How Travel Helps Your Sales How To Go From Down To Up Fast The Five Whys |
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