Tweet

What Is Your Word?

Written by: Laura Posey

Article Overview: Every now and then I do something rare in my life. I step outside my tried and true shopping routines and I go someplace different for my supplies. This week it was time to venture beyond my trusted Ukrops and go to Walmart for groceries. Now, you have to understand, I have a philosophical dislike of Walmart and all it does to local communities and suppliers. I believe in capitalism and Walmart’s right to do business as they see fit but I also believe in my right to object to their business practices by spending dollars elsewhere.

What Is Your Word?

Every now and then I do something rare in my life. I step outside my tried and true shopping routines and I go someplace different for my supplies.

This week it was time to venture beyond my trusted Ukrops and go to Walmart for groceries. Now, you have to understand, I have a philosophical dislike of Walmart and all it does to local communities and suppliers. I believe in capitalism and Walmart’s right to do business as they see fit but I also believe in my right to object to their business practices by spending dollars elsewhere.

Having said that, I wanted to see if the Walmart experience has changed in the time since I’ve shopped in one. One way for me to value a buying experience is to describe in one word how a place makes me feel. My one word for Walmart this time was…..

“poor.” That’s how it made me feel to shop there.

The only reason I could see for shopping at Walmart was that perception that prices were low and that low prices were driving factor in making a shopping decision. Nothing about the store, its goods, its people or its environment made me feel comfortable, cared for or anything more than a commodity. I felt like I was just a nameless, faceless drone going from overcrowded, messy aisle to aisle, picking the least objectionable choice of produce and canned goods. I never saw a worker cleaning up the clutter or removing the questionably-fresh produce.

Contrast that to my normal grocery store, Ukrops, where I feel like I’m a successful person who has numerous choices of quality foods, a customer who is noticed and valued by the staff and an environment that feels welcoming and appealing. The produce is locally grown and fresh. The aisles are wide and well-lit and there are numerous service providers to keep things nice and offer assistance. They even carry my groceries to the car for me so I don’t have to worry about carts banging my fenders while I’m in the store.

In one word, Ukrops makes me feel pampered. And I’ll go back unfailingly, regardless of the prices.

So, what one word do your customers use to describe the feeling they get from you? If you’re not sure, maybe you should start asking.

Related Articles
  What's the Measure of One Word?
  Beware greenwashing your business
  How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles
  Do You Think You Are a Failure, When Failure Comes Knocking At Your Door?
  How to Stay Motivated

Article Tags: marketing, motivation, sales, sales tips, small business



Related Forum Posts
Re: What's Up With Word Clouds? - I would like to see Word Clouds used in conjunction with a Survey. I've been experimenting with Word Clouds within Google Docs forms using the advanced Word Cloud Widget.
Measuring Word of mouth - [quote="jvprosperity":2l2ujat4]I couldn't find the Part 1 Doctrine on the site but I believe from reading the blog posts it had to do with the distractions entrepreneurs and their customers face daily. He may have also talked about Word of Mouth and the true way of measuring it.[/quote:2l2ujat4] Hi Andy, So how can one measure "Word of Mouth" marketing then?
Re: Free Word-Count Tool - Hi David, Thanks for the link. I will only use it anyway if I am not using Microsoft Word
Question for Shri - Shri, If you don't mind me asking, w hat software do you use to create your Ebooks? Do you use quark Xpress, or just convert a word processing file like Word into an ebook?
Re: Free Spellchecker Online - Thanks for the tip Martin! Can I ask what you used in the past for spell checking? Moreover, what else compelled you to make the switch to Firefox? I typically keep MS Word or Outlook open, so that I can easily check my comments before submitting them.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Ten Things You Can Do To Be a Better Leader

What Is The Foundation for Your Vision?

Soda Vending Machine = Energy Hog

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.