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Who Is Your Proud Family?

Written by: Laura Posey

Article Overview: Once again I was on the couch at 5am watching Disney cartoons. I like to get up early and get a bit of work done before I go for a run. While I’m cleaning out the last evening’s email, I watch a bit of children’s television to pick up a life lesson or two. This morning, I got a great business lesson from Lilo and Stich.

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Who Is Your Proud Family?

Once again I was on the couch at 5am watching Disney cartoons. I like to get up early and get a bit of work done before I go for a run. While I’m cleaning out the last evening’s email, I watch a bit of children’s television to pick up a life lesson or two.

This morning, I got a great business lesson from Lilo and Stich.

On this morning’s episode, Lilo was opening a bed and breakfast to help her sister with the monthly bills. That, in and of itself, was a good reminder that when money gets tight you always have the option of adding a new service or even getting a part-time job.

The real lesson came, though, when the first guests arrived at the B&B. The Proud family, who star in another Disney series, arrived in Hawaii for a vacation and stayed at Lilo’s.

Do you see the lesson?

Strategic partnering! Disney was leveraging its Lilo and Stich audience and teaching them about another of its products, the Proud family. At the same time, it was getting its Proud Family audience exposed to Lilo and Stich.

In strategic partnering, you expose your clients to another person’s services and they, in turn, do the same for you.

In today’s economy, this is a quick, easy, inexpensive way to increase your prospecting reach as well as do good things for your existing clients.

So, who is YOUR Proud Family?

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Home > Sales > Laura Posey > Who Is Your Proud Family
Article Tags: marketing, motivation, sales, sales tips, small business

About the Author: Laura Posey
RSS for Laura's articles - Visit Laura's website

Laura Posey (laura@dancingelephants.net) brings much passion to her work as Vice President and Co-Founder of Dancing Elephants Achievement Group. She is a "firecracker" who likes to create and get things done. Over the years, she has received numerous awards and recognition for her sales and management contributions to different organizations. Laura's expertise in sales led her to start four successful businesses. She now translates that sales know-how into a language entrepreneurs can understand and implement. She helps them sell more themselves as well as build sales teams that work. Laura is the co-author of Six Secrets of Sales Magnets. In this book, she discloses the differences between average, good, and great salespeople and shows readers how to become part of the top 5% in their field. 


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More from Laura Posey
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Re: POLL: What one thing... Re: POLL: What one thing... - Family and friends support is very important, especially at the beginning when it's hard. I didn't have any support, until my family saw the first check and since then I have all the support I need.
Youth: What's u'r Financial edu? Youth: What's u'r Financial edu? - I didn't grow up in North America so I'm wondering what sort of financial education is present in Schools? Where do you turn for such education? Do you go to your..Family? ..Friends? To the Youth entrepreneurs: What was the situation that made you think "I should be working for myself and start a business?"
Where to find angel Investors. Where to find angel Investors. - Back in 2001, I got a $25,000 investment from an angel investor, and it came from a very likely source... Family Member Sure I had an advantage because of relationship, but I didn't have to look very far. So the first place I would start looking is in your circle or extended circle of family and friends. If no one there has the funds that you need then I would recommend getting a list of the top business owners in your local area and pay them a visit with your pitch on point.
Raising Capital for an Invention Raising Capital for an Invention - There have been alot of great ideas and concepts already discussed here but I will add that love money is a great way to get the ball started. Family and friends that believe in you and your concept can asked and should be asked first. Banks and other lenders are always more eager to give you more - but getting the start up investment proves to be the most difficult. Remember ACRES of Diamonds and look in your own backyard first. Jude


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