Laura Posey Articles

Guest post by: Laura Posey
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Is Your Job Title Holding You Back?

Take out your business card and look at your job title. If you are a typical salesperson, your title is likely something like “Account Manager” or “Sales Representative”. If you are a business owner, you’ll read “Owner” or “President” on your card.

3 Easy Ways: Drive More Traffic To Your Site

Do you want to increase traffic to your website? Would you like to create a site that others seek out? The good news is that you can build your ranking in the search engines and elevate your status as a trusted resource simultaneously. That’s because you can build traffic by using articles you write (or are ghost written for you). Here are three ways you can use your articles to drive traffic to your website:

How Buyers Make Decisions (Part 5)

For the last few weeks, we’ve talked about how achievement, recognition, and affiliation-motivated buyers make decisions. That was the easy part. This week we’ll explore how control-motivated people decide what to buy. Read carefully - these are the tough ones.

How Buyers Make Decisions (Part 4)

Over the last few weeks we’ve been talking about what motivates buyers and how you can help them make the best decision for themselves. Doing this allows you to make the sales you want in a honest, ethical manner and ensures that your clients are so happy they come back for more and refer you.

How Buyers Make Decisions (Part 3)

In last week’s article we discussed the five basic human motivations and how to sell to an achievement-motivated buyer. This week we’ll take a look at recognition-motivated buyers and how they like to buy.

How Buyers Make Decisions (Part 2)

In last week’s article, we discussed the importance of emotions in the buying decision. Remember, in order to make a sale you have to satisfy the buyer’s emotions. So, what kind of emotions do buyers have? That is, what are the ways in which you can emotionally satisfy them? In order to answer that question, you must understand human motivation.

How Buyers Make Decisions (Part 1)

Have you ever sat across the table from a prospect and wondered what was going through his head? Or perhaps you were creating an ad or marketing campaign and you thought, “Will this really appeal to my buyers?” If so, you’re not alone.

How Much Does The Customer Experience Matter?

After watching Jeffrey Pine’s video on authenticity and the power of the experience, I decided to conduct my own personal experiment. My lab was the realm of beauty salons. For the last five years, I’ve gotten my hair cut at a local salon known for its fantastic client experience. Total cost of a haircut there is typically $60. Yesterday, I took my appearance in my hands and headed to the local discount haircut chain where I paid $5.99 (with a coupon) for a trim.

Why Tom Is Going Out Of Business

It happens the same way every time we talk. My friend, Tom, calls me up every so often to ask my advice about his business. Tom has been doing consulting for a little over two years now and his sales just aren’t where he wants them to be. He is barely making enough to take care of his family. Tom lives in constant fear that he won’t earn enough next month to make ends meet. Each time we talk, I ask him the same question…

The Zulu Salesman

In South Africa, we stayed at a wonderful game reserve called Zulu Nyala. Most of the workers there come from a local Zulu village and take incredibly good care of the guests at the lodge. One man, in particular, stands out because he was such a great salesman. “Mike” works in the gift shop and is single-handedly responsible for making sure guest go home with plenty of reminders of their stay in South Africa. Here is how Mike worked…

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About the Author: Laura Posey

RSS for Laura's articles - Visit Laura's website
Laura Posey (laura@dancingelephants.net) brings much passion to her work as Vice President and Co-Founder of Dancing Elephants Achievement Group. She is a "firecracker" who likes to create and get things done. Over the years, she has received numerous awards and recognition for her sales and management contributions to different organizations. Laura's expertise in sales led her to start four successful businesses. She now translates that sales know-how into a language entrepreneurs can understand and implement. She helps them sell more themselves as well as build sales teams that work. Laura is the co-author of Six Secrets of Sales Magnets. In this book, she discloses the differences between average, good, and great salespeople and shows readers how to become part of the top 5% in their field.

Click here to visit Laura's website.

More from Laura Posey
You Dont Always Have To Jump
24 Words That Will Change Your Business
How To Make A Fortune With A Love Story
10 Key Points Writing Emails That Sell
How Buyers Make Decisions Part 3

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