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An Octopus On Roller Skates



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Three Steps To Customer Loyalty - By Will Turner

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Do you ever feel that despite being competent, bright and ambitious, you’re just not getting where you want to be? It’s probably not for a lack of talent on your part. H. Jackson Brown said, “Talent without discipline is like an octopus on roller skates. There’s plenty of movement, but you never know if it’s going to be forward, backward, or sideways.”

Which way is your movement taking you? If you’re moving forward, are your flailing arms slowing you down? More importantly, what can you do about it?

Self-discipline is the key. Yet, it’s one thing that so many people struggle with. It’s especially hard because we live in a world where people clamor for instant gratification. And instant gratification is the antithesis of self-discipline.

Instant gratification is about fulfilling your wants now. Self-discipline is about doing what is needed for your long-term success. Instant gratification is about focusing on immediate consequences; it’s about doing what is fun and easy. Self-discipline, on the other hand, is about focusing on secondary consequences; it’s about doing what is necessary and responsible.

Everything we do has immediate and secondary consequences. For example, the immediate consequence of eating dessert is that it tastes good and we enjoy it. The secondary consequence is that it adds lots of calories to our diet and we gain weight. This is not to say that you should never eat dessert. It does mean that everything we do or don’t do has consequences beyond the immediate.

Self-discipline, then, is about making sacrifices. So why should you want to exercise self-discipline? It’s because personal mastery, long-term happiness and success require it. Self-discipline also impacts your self-esteem which, in turn, impacts how you relate to the world around you.

It’s not easy to be self-disciplined. It takes real effort and self-control, but the rewards can last a lifetime. Here are a few ideas to help you become more self-disciplined:

Practice moderation – Too much of something can be bad for you. Regardless of whether it’s procrastinating at work or watching too much TV at home, we all have habits that are not productive. Instead of trying to stop your bad habits cold turkey, practice moderation. Cut back on the time you spend socializing with co-workers or the time you spend watching television and invest the time on more productive activities.

Set goals – Determine what is important to you and set goals to achieve what you want. Once you have determined your goals, analyze the rewards and consequences of achieving them. Visualize and emotionalize the rewards and consequences to stay focused and motivated. Break your goals down so they are manageable and give yourself little rewards along the way.

Write in a journal – By noting your successes and failures, you will become more aware of what you can do now and in the future. Your successes will inspire you to make additional positive change. Your failures will force you to examine what you’re doing and why it’s not working. Your time spent writing will lead to greater personal reflection, self-discovery and growth.

Challenge yourself – Is it easy for you to rationalize and explain why you aren’t where you would like to be in your career or your personal life? Take each area of your life and state where you are, where you want to be, and what’s getting in your way. Then discard the excuses and focus on what you can do today to make forward progress.


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Home > Sales > Will Turner > An Octopus On Roller Skates >

Free PDF Download
Three Steps To Customer Loyalty - By Will Turner

Name: Email:

About the Author: Will Turner

RSS for Will's articles - Visit Will's website
As President of Dancing Elephants Achievement Group, Will feels he has the best job in the galaxy. He loves working with salespeople and entrepreneurs to "unblock" themselves and "unlock" their potential. Will is the first to admit that he was a reluctant salesperson for many years. He thought most salespeople had to be pushy, and he just wasn't comfortable in that role. He later discovered that you don't have to act like a typical salesperson to be a great salesperson so he created a company to teach others what he had learned. Will transitioned a twenty year career in sales and sales management into his current position as President of Dancing Elephants. In addition to facilitating and presenting, Will is the author of Impact!, the company's monthly e-newsletter on sales performance. He is also the co-creator of the Sales Magnetism program and the co-author of Six Secrets of Sales Magnets.
Click here to visit Will's website.
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