Tweet

Cash In On Your Expertise

Written by: Will Turner

Article Overview: By becoming an expert in your field, you will attract more and more buyers. Learn simple steps to improve your "expertise" status.

Cash In On Your Expertise

Would you like to be sought out by buyers? Would you like to attract the kind of buyers that will pay for your services without squawking over price? Sound too good to be true? It’s not.

By becoming a think-leader in your industry, you can parlay your expertise into a thriving business. The simple truth is that some people want to do business with the best resources. They want the best lawyer, the best doctor, the best accountant, the best whatever. They understand that they get what they pay for, so they are willing to pay a fair price for the value that you bring to the table. The more value you bring, the more they are willing to pay you.

So how do you get started and what do you need to do to become a bona fide expert? Here are three things you can do that will move you in the right direction.

Choose a specialty. It’s very difficult to be an expert in more than one area. Even if you are, most people will discredit your ability to be an expert in multiple fields, so choose one. In order to choose correctly, listen to your gut and follow your passion. Consider what you enjoy and what gets you excited. Also, consider your past experience. What are you good at? What are you qualified to talk about with some authority?

Dedicate yourself to learning. Choosing an area of specialty is not enough to make you an expert. You have to commit to learning and doing what you need to do to become a leader in the field. This includes things like being a practitioner in the field. You can’t be the best plumber if you’ve never used a pipe wrench. Based on research, it is estimated that it takes ten years of consistent study, application and involvement in a field to become a real expert. Don’t let this dissuade you from making the effort however. You can start now and build from your current level. You will gain more and more expertise along the way until you become a leader in your field.

Demonstrate your expertise. You can’t become a respected leader in your field of choice without being involved in the field, facilitating discussion, presenting or speaking on facets of your topic and writing about your expertise. It is through these exercises that you gain visibility and awareness and attract others to you. Speaking and writing on your topic of expertise will not only build your reputation, it will help you articulate and clarify your viewpoint. This, in turn, will lead to even greater understanding and insight. The more you can distill issues and information into salient, relevant and relatable nuggets that are easy to grasp, the more you will be sought for your expertise and wisdom.

Related Articles
  Rule #2 - Making Money In Business
  Cash Advances For Small Businesses
  The secret to fast marketing
  How Factoring Brokers Can Achieve Their Resolutions
  CASH FLOW - You're Forgiven for Misunderstanding the Term!

Article Tags:



Related Forum Posts
Re: Improving Cash Flow - Thanks for your information. guide on how to avoid the problems of over trading. <-- Where is this guide? Any URL? guide on debt factoring and invoice discounting: the basics. <-- Where is this guide? Any URL? I just want to learn more about this. I am also looking for a good article on: What exactly is Cash Flow? Ways to improve cash flow at individual level and organizational level? I think it is a problem of thinking and mind sets problem. If we can change the way of spending, we can have more Cash. Robert
Improving Cash Flow - How do I improving Cash Flow? What the best way to improve it to another 100% growth YOY? Has anyone does this or achieved this using online marketing? Thanks, Roberts
Re: Apologizing for my absence, and an update... - Apology accepted and thank once again for reviewing my copy of [i:3v8lr26m]Offline Cash Magic[/i:3v8lr26m] report
Best incentive to offer employees - What's the best incentive to offer employees? Is it more health benefits? More vacation? Health club memberships? Paying for training? Cash / non-cash bonuses & rewards? I'm preparing a new package for my company and would love to get your thoughts! Thank you in advance!
More profile options - [quote="Evan":11og2qr1]Hello everyone - I wanted to drop another reminder about the profile options - you can now add your favorite entrepreneur and favorite business book which I'm glad to see people doing! Any other suggestions for new fields to add so we can learn more about our fellow community members? How about favorite business quote?[/quote:11og2qr1] Hi Evan, To build on Aaron's comments, you could add a field called "Area of Expertise" so that people will know what value a particular member can bring to the table. Another form of "social glue" would be to display a user's interests because people like to do business with and talk to people they like above all else.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What is Discretionary Cash Flow

Life, Conflict and Work

Making the Most of Your Trade Show Experience

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.