Tweet

Intent Versus Content

Written by: Will Turner

Article Overview: Learn how the right intent will help you make the connection and the sale, even if your words aren't perfect.

Intent Versus Content

When it comes to sales and communications in general, your intent is much more important than your content. Salespeople are often concerned about choosing the perfect words for that phone call or meeting with a prospect. While the content of your words are important, your intent is much more important.

The problem that many salespeople have is they have been taught to ask certain questions or position their product in a certain way. Nine times out of ten, what they learned is what someone (often their boss) has told them they should do to “sell” themselves and their product.

If someone wants to sell you something, you quickly can see past their words (content) and discover their true motives (intent). As a salesperson, you’ll have more success if your intent is to be helpful to others rather than if your intent is to sell something.

If your focus is on helping others, you may stumble over your words from time to time, but it will be ok. People will forgive you, because your intent is coming from the right place.

So before you walk into a prospects office or pick up that phone, ask yourself, “How can I truly help this person?” By staying true to that intent, your content will take care of itself. People will be attracted to you, because you show that you genuinely care about them. You’ve heard the saying, “People don’t care what you know until they know that you care.” It’s true.

Related Articles
  There Is No Such Thing as a Duplicate Content Penalty
  Information Versus Interrogation: The Three ‘I’s of Open-ended Questions
  Information Versus Interrogation: The Three ‘I’s of Open-ended Questions
  Letter of Intent - The Abuse
  Why Should I Buy From You

Article Tags:



Related Forum Posts
Re: Meta Tags - [quote="ChrisH":tzc1bohg]I'm just curious what you all think -- - How important do you think meta tags are? If the content is keyword optimized and they are being used correctly (as per Google's current instructions) how important are meta tags?? Chris[/quote:tzc1bohg] Metatags were very important 10 years ago. Now, search engines are smarter... There are 2 very important things on your page: 1/ Page title: make sure to place some keywords in your title (avoid title like "welcome to my website, great information resource". You are wasting prime keyword real estate. 2/ Content. Content. Content. Content. Content. Oh, did I mention content?? Your content as to mention your main keywords several times. 3/ <h> and <b> tags are very important too. They tell search engines you emphasize these keywords.
Re: Best looking social networking site? - Hi Kevin [quote:3h76yt08]With so many social networking sites to pick and choose from, what influences your decision to join a particilar site? Is it just your friends, the content, people using it or looks??[/quote:3h76yt08] For me, the most essential criteria in selecting a Social Networking Site is its Content followed closely by popularity- in terms of daily visitors. Then comes the Content followed by the Friends and looks. Most of do social networking to attract traffic to their website(s) and as such the Content and Popularity of the site are important. btw, the list doesn't have digg or netscape or del.is.us which are the top social media sites.
General business value - Typically a general ball park value range can be calculated by figuring 3- 5 times the net earnings. With the 2007 year ending recently, if the top page of the 07 tax return is not available to give you official documentatin of that, you will have to go according to the P & L statements. Just make sure you get something in writing from the seller that states the P & L's will be reflective of the 07 tax returnwhen it is prepared. Either the seller or the buyer can bring a LOI (Letter of Intent) to the table outlining a deposit, refund policy and anything else that will protect them. I suggest having a lawyer draw up a LOI to ensure you are protected fully (as Hap hazzardly put together LOI could cause problems later on).
Re: How can I promote my site? - Content is the best important thing to promote site in my opinion...
Re: Eng Lit Academic Site Up For Review - Hi Yinka, Thank you for your input. I think you're right about content being more important than graphic design. "Content is king" as they say.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

International Employment Background Checks

What should your free giveaway be?

Steps For Starting A Small Business

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.