Intent Versus Content
Intent Versus Content
The problem that many salespeople have is they have been taught to ask certain questions or position their product in a certain way. Nine times out of ten, what they learned is what someone (often their boss) has told them they should do to “sell” themselves and their product.
If someone wants to sell you something, you quickly can see past their words (content) and discover their true motives (intent). As a salesperson, you’ll have more success if your intent is to be helpful to others rather than if your intent is to sell something.
If your focus is on helping others, you may stumble over your words from time to time, but it will be ok. People will forgive you, because your intent is coming from the right place.
So before you walk into a prospects office or pick up that phone, ask yourself, “How can I truly help this person?” By staying true to that intent, your content will take care of itself. People will be attracted to you, because you show that you genuinely care about them. You’ve heard the saying, “People don’t care what you know until they know that you care.” It’s true.
Intent Versus Content - To learn more about this author, visit Will Turner's Website.
Like this article? Share it with your friends
When it comes to sales and communications in general, your intent is much more important than your content. Salespeople are often concerned about choosing the perfect words for that phone call or meeting with a prospect. While the content of your words are important, your intent is much more important.
The problem that many salespeople have is they have been taught to ask certain questions or position their product in a certain way. Nine times out of ten, what they learned is what someone (often their boss) has told them they should do to “sell” themselves and their product.
If someone wants to sell you something, you quickly can see past their words (content) and discover their true motives (intent). As a salesperson, you’ll have more success if your intent is to be helpful to others rather than if your intent is to sell something.
If your focus is on helping others, you may stumble over your words from time to time, but it will be ok. People will forgive you, because your intent is coming from the right place.
So before you walk into a prospects office or pick up that phone, ask yourself, “How can I truly help this person?” By staying true to that intent, your content will take care of itself. People will be attracted to you, because you show that you genuinely care about them. You’ve heard the saying, “People don’t care what you know until they know that you care.” It’s true.
Intent Versus Content - To learn more about this author, visit Will Turner's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Will's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Entrepreneurship Or Job? Your Annualized Bus Dev Plan Organized in 10 mins How to Get a Life Franchise & Distribution |
|
 | ||
 |
Top 50 Diversion Blogs
Top Diversion Blogs of 2009 | |
 |
Top 50 Marketing Blogs
Top Marketing Blogs of 2010 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
