Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
More popular articles
- Security in the Digital Age
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Intent Versus Content



Intent Versus Content
   

When it comes to sales and communications in general, your intent is much more important than your content. Salespeople are often concerned about choosing the perfect words for that phone call or meeting with a prospect. While the content of your words are important, your intent is much more important.

The problem that many salespeople have is they have been taught to ask certain questions or position their product in a certain way. Nine times out of ten, what they learned is what someone (often their boss) has told them they should do to “sell” themselves and their product.

If someone wants to sell you something, you quickly can see past their words (content) and discover their true motives (intent). As a salesperson, you’ll have more success if your intent is to be helpful to others rather than if your intent is to sell something.

If your focus is on helping others, you may stumble over your words from time to time, but it will be ok. People will forgive you, because your intent is coming from the right place.

So before you walk into a prospects office or pick up that phone, ask yourself, “How can I truly help this person?” By staying true to that intent, your content will take care of itself. People will be attracted to you, because you show that you genuinely care about them. You’ve heard the saying, “People don’t care what you know until they know that you care.” It’s true.



Intent Versus Content - To learn more about this author, visit Will Turner's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Intent Versus Content
  Learn how the right intent will help you make the connection and the sale, even if your words aren't perfect.
All About Links For SEO
  This article covers a much discussed topic in the SEO community. Also, clients and often site owners come up with questions about what links to get, and how to get them. Note that I will not consider reciprocal link...
What Is Common-Law?
  Most often when one hears the term Common-Law, it's in reference to marriage. If that's what you're looking for, go Women Entrepreneurs Do You Really Want EVERYTHING
  The reason why many of us women feel exhausted on all planes - physically, mentally, emotionally, spiritually - of our existence is because our social conditioning has lured many women into believing in - and adopti...
"What the world really needs is more love and less paperwork."
  True words, Pearl Bailey, but when it comes to trademarks, paperwork is the fuel that keeps the trademark machine running. I'll devote a few posts to the different types of filings the USPTO requires. That being ...

Related Forum Posts Related Forum Posts
Re: Meta Tags Re: Meta Tags
Re: Best looking social networking site? Re: Best looking social networking site?
General business value General business value
rentacoder.com rentacoder.com
The best way to spin 1 article in 5 The best way to spin 1 article in 5
CMS CMS
Creating a Website Creating a Website
What makes you keep coming back for more? What makes you keep coming back for more?

 
About the Author


Will Turner
(Visit Will's Website)
As President of Dancing Elephants Achievement Group, Will feels he has the best job in the galaxy. He loves working with salespeople and entrepreneurs to "unblock" themselves and "unlock" their potential. Will is the first to admit that he was a reluctant salesperson for many years. He thought most salespeople had to be pushy, and he just wasn't comfortable in that role. He later discovered that you don't have to act like a typical salesperson to be a great salesperson so he created a company to teach others what he had learned. Will transitioned a twenty year career in sales and sales management into his current position as President of Dancing Elephants. In addition to facilitating and presenting, Will is the author of Impact!, the company's monthly e-newsletter on sales performance. He is also the co-creator of the Sales Magnetism program and the co-author of Six Secrets of Sales Magnets.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Will Turner's

Complete
List Of
Sales
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Will Turner's Complete List of Sales Articles For FREE!
Become An Author