Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Score Big At Your Next Trade Show



Score Big At Your Next Trade Show
   

Want to make better contacts at your next trade show? There are lots of little things that will add up to big success. Here are three ideas that will make your exhibiting more effective.

1. Stay open. Make sure that you do not create physical barriers between you and your prospects. You will usually get tables with your booth rental; do not set a table between you and the traffic aisle. You want people to enter your space and feel comfortable. Do not block them out with your table to display placement. At a trade show, you’ll often see tables set parallel with the traffic aisle with the exhibitors sitting behind their table. This is no way to make a good first impression. Instead, position the display table in the back of the booth space or perpendicular to the traffic aisle and discard the chairs altogether. By welcoming attendees into your space, you create an inviting environment.

2. Come prepared. Create a checklist and use it before you pack up for the trade show. By developing a list of things to remember, you won’t get caught scrambling at the last minute. Your checklist should include things like your display, promotional materials, business cards, drapes, fish bowl, give-aways, costumes, props, sign-up sheets, pens, carpet, electricity hook-up, extension cords, tape, scissors, stapler, trash bags, booth assignments, raffle/drawing cards, door prize, signage, and money (for lunch, parking, change for product sales, etc.).

3. Have fun. Nothing is worse than feeling like you’re stuck at a trade show when you want to be somewhere else. Yet, so many people working booths look bored to tears. Your attitude is like a billboard to attendees, and you don’t want to be sending the wrong message. Trade shows are not for the faint of heart or spirit. Exhibiting at a show is an opportunity for you to put yourself out there and really engage others. You don’t have to be over-the-top, but having fun and being fun will make the time fly by while drawing others to you. Create a “fun strategy” and use it to connect with others at the show.



Score Big At Your Next Trade Show - To learn more about this author, visit Will Turner's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
Why A Good Credit Score Is Important To Your Business
  Whether you're in business or an individual, you should have an idea of what your credit score is, even if you're not currently applying for credit. Knowing your credit score and occasionally checking your credit re...
How to Sell Franchises at Trade Shows
  Trade shows are well known as suitable venues for selling franchises. Trade shows aren't looking to attract franchise buyers; they're focusing instead on attracting target audience. That target market could be your ...
Visiting a Franchise Show is a great way to investigate franchise opportunities.
  Visiting a franchise trade show is a great way to gather a lot of preliminary information and survey what’s out there in the franchise world in a short period of time, and you can find them in most cities.
Score Big At Your Next Trade Show
  Follow these three simple rules to make more contacts and more sales from working trade shows.
Tradeshow Marketing
  Trade shows are designed to let entrepreneurs meet many potential customers inexpensively and face-to-face in a brief period of time. According to the Trade Show Bureau, more than 4,300 were held nationwide in 1994,...

Related Forum Posts Related Forum Posts
Trade Show Mastery & Sales Personalities Trade Show Mastery & Sales Personalities
Re: Participating in a trade fair worth Re: Participating in a trade fair worth
What is your selling statigies? What is your selling statigies?
Finding the Perfect Low Investment Franchise Finding the Perfect Low Investment Franchise
Welcome Welcome
The Celebtity Apprentice The Celebtity Apprentice
Re: Are You Looking for More Internet Radio Exposure Re: Are You Looking for More Internet Radio Exposure
Suze Ortman videos? Suze Ortman videos?

 
About the Author


Will Turner
(Visit Will's Website)
As President of Dancing Elephants Achievement Group, Will feels he has the best job in the galaxy. He loves working with salespeople and entrepreneurs to "unblock" themselves and "unlock" their potential. Will is the first to admit that he was a reluctant salesperson for many years. He thought most salespeople had to be pushy, and he just wasn't comfortable in that role. He later discovered that you don't have to act like a typical salesperson to be a great salesperson so he created a company to teach others what he had learned. Will transitioned a twenty year career in sales and sales management into his current position as President of Dancing Elephants. In addition to facilitating and presenting, Will is the author of Impact!, the company's monthly e-newsletter on sales performance. He is also the co-creator of the Sales Magnetism program and the co-author of Six Secrets of Sales Magnets.
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Will Turner's

Complete
List Of
Sales
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Will Turner's Complete List of Sales Articles For FREE!
Become An Author