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What Are You Waiting For?

Written by: Will Turner

Article Overview: Challenge the things that are holding you back so you can reach more of your potential.

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What Are You Waiting For?

Behavioral psychologists say that most people realize only about 40% of their potential. In other words, we could easily double our output and still have plenty left in reserve. It seems like such a waste; doesn’t it? What is it that holds us back?

Most of us live in the “Land of Status Quo.” It’s where we’re safe, secure and comfortable. It’s easy. We know what to expect and how to deal with things. We often don’t feel the need to go further. If we attempt to leave our familiar surroundings, we often come face-to-face with an unwelcomed reality.

Going forward and leaving our comfort zone forces us to experience some pain or discomfort; even if it’s only slightly. Most change requires us to face a little discomfort before we realize any new benefits. So we decide that the best choice is to stay where we are. In other words, the safest thing is to do nothing. The problem is that by not taking action, we are still taking an action.

And we rationalize our behavior to protect our egos. We’ll say things like, “It won’t work” or “I’m too old/young.” In other words, we create excuses. According to author Doug Mock, there are two categories of excuses – “So what?” and “Blatantly untrue.”

In other words, we have to challenge our excuses. Using Mock’s categories, we can simply challenge with “So what?” or “Is it true or untrue?” For example, if your excuse is “I can’t do that. I’m too old.” The first challenge would be, “So what?” In other words, does age really matter? Are there other people your age or older that can do it?

The second challenge would be “Is it true (or untrue) that you’re too old?” Hundreds of years ago, life expectancy was close to fifty. So at forty and beyond, you were looking at the short end of the stick. Today, life expectancy is nearing eighty. The truth is that age is relative. There are people in their twenties and thirties that are so stuck in their ways that their spirit is devoid of hope and vitality. There are also countless examples of vibrant adults in their seventies and beyond.

The best way to challenge our excuses is to take full and total responsibility for our actions. George Bernard Shaw said it well over 100 years ago, “People are always blaming their circumstances for what they are. I don’t believe in circumstances. The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.”

So are you going to make excuses or create your own circumstances? You have the potential if you want to tap into it. The choice is yours.

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About the Author: Will Turner
RSS for Will's articles - Visit Will's website

As President of Dancing Elephants Achievement Group, Will feels he has the best job in the galaxy. He loves working with salespeople and entrepreneurs to "unblock" themselves and "unlock" their potential. Will is the first to admit that he was a reluctant salesperson for many years. He thought most salespeople had to be pushy, and he just wasn't comfortable in that role. He later discovered that you don't have to act like a typical salesperson to be a great salesperson so he created a company to teach others what he had learned. Will transitioned a twenty year career in sales and sales management into his current position as President of Dancing Elephants. In addition to facilitating and presenting, Will is the author of Impact!, the company's monthly e-newsletter on sales performance. He is also the co-creator of the Sales Magnetism program and the co-author of Six Secrets of Sales Magnets.

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Business Query....HElp me out! Business Query....HElp me out! - Hi I am a young enterpreneur who has started a market research company . I am facing tough time in sales even though we can offer very low cost and smart service to our clients. I have the following queries. 1. As we are a start up company we generally try to approach other start ups ,middle sized (20-50 employee) companies around the world for getting projects. Is this the right strategy?. 2. Current sales Strategy: a) We email our business proposal and then call them for a followup .Many of the times ,the telephone exchange says us to email the business proposal to an email address and we do so. Should we request her to fix an appointment with the relevant person?.If not her, who is the right person. How shall we move a call after the operator. b) Sometimes we are able to speak to the right person but after sending the business proposal we do not get a positive reply. The reason we apprehend is that we are not able to build up complete trust in clients eye. How to build this trust ? Waiting for your replies and suggestions, Thanks in anticipation Sandeep
The Starbuck's experience The Starbuck's experience - [quote="Sebastien":3j66y8cv]Being French, I don't really understand what you call the Starbucks experience. We didn't have coffee shops in France until a couple years ago when (surprise!) Starbucks came in. So what's the Starbucks experience? Waiting in line 10 minutes for a cup of coffee? haha I think I understand what you're saying though. I think Starbucks has had tough competition lately with a bunch of coffee shop brands popping up and this is a natural move away from their core business (an actual coffee shop). We're seeing that Starbucks are actually not as profitable as everybody thought. As a side note, I've always said that some day there will be a huge financial scandal about Starbucks. A company just can't grow that fast in a healthy way. Anyways. So Starbucks is calling back founder and old CEO (I'm too lazy to look up his name on Google) to put Starbucks back on track and these vending machines might be some of his first projects. I think it is great to take advantage of such a good brand and do extend it further than a coffee shop.[/quote:3j66y8cv] Hi Sebastien, According to branding expert Martin Lindstrom, "Starbucks' objective is to create an intimate and even romantic atmosphere...The lighting is subdued to keep it cozy. The chairs and floor may be a little scuffed, but that makes it feel comfy and homely, and less intimidating...The music is soothing and sophisticated" (BRANDsense 158). So the Starbucks experience is essentially founder Howard Schultz's recreation of the coffee bar culture in Milan and the reason why they feel they can charge people outrageous prices for coffee. In fact, Starbucks isn't selling coffe, they're selling a unique and memorable brand experience to their customers.


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