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What's Your Loyalty Quotient?

Written by: Will Turner

Article Overview: Are your salespeople (or other staff) loyal to you? Find out if you have a dedicated team or if you're in danger of losing your staff to the competition.

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What's Your Loyalty Quotient?

If you’re the boss, you should be concerned with your Loyalty Quotient (LQ). Your LQ reflects how dedicated your staff is to you. Since most people don’t leave companies, they leave bosses; your LQ will make the difference between having a motivated and dedicated staff and having a group of employees who keep their resumes dusted off at all times. Your goal should be to build solid relationships with your employees based on mutual trust and respect. They don’t have to love you, but they do need to feel like you’re fair, competent and supportive.

The higher your LQ, the more likely you will have high achievers who are willing to do whatever it takes to get the job done. On the other hand, if you have a low LQ, your employees may do the minimum to get by, exhibit low morale or demonstrate mediocre job performance.

So what’s your LQ? Take this quick LQ Quiz to see where you need to improve. Answer yes or no to the following statements:

1. I know ALL the names of my staff’s immediate families.
2. My employees look for and volunteer for additional responsibilities on a regular basis.
3. Besides money, I know what motivates each of my employees the most.
4. I know the short and long-term career aspirations of each of my staff.
5. I recognize specific accomplishments of my staff every week.

If you answered “no” to any of the above statements, your LQ is not as high as it could be. Take specific steps to address immediately.

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About the Author: Will Turner
RSS for Will's articles - Visit Will's website

As President of Dancing Elephants Achievement Group, Will feels he has the best job in the galaxy. He loves working with salespeople and entrepreneurs to "unblock" themselves and "unlock" their potential. Will is the first to admit that he was a reluctant salesperson for many years. He thought most salespeople had to be pushy, and he just wasn't comfortable in that role. He later discovered that you don't have to act like a typical salesperson to be a great salesperson so he created a company to teach others what he had learned. Will transitioned a twenty year career in sales and sales management into his current position as President of Dancing Elephants. In addition to facilitating and presenting, Will is the author of Impact!, the company's monthly e-newsletter on sales performance. He is also the co-creator of the Sales Magnetism program and the co-author of Six Secrets of Sales Magnets.

Click here to visit Will's website
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They will thank you later in repeat and referral business. Extra eBlogging Tips With these basic principals in place, your eBlog should start appealing to more customers. We want to give them that extra incentive for them to buy from you because you will be competing with other popular websites in the marketplace. eblogging101_2Offer Customers To Join Your Loyalty Program: A great way to attract more customers and to keep them coming back for more is to encourage them to be part of your loyalty program. In the past I have set up e-Commerce websites with an option to reward them with 1 point for every dollar they spend. The more points they accumulate, the more chances of earning a nice reward. Your customer will be able to exchange their points for a new gadget - an iPod for example or a product in your range. Reward Purchases: You can reward customers who come back and order from you by giving them a discount on their next order. 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