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Are the only people that CALL YOU Telemarketers?

Written by: Trent Leyshan

Article Overview: How frustrating is it when the phone rings, (RING, RING!) and you say to yourself; “great an opportunity I don’t have to chase!” Then the person on the other end of the phone opens the conversation with; “Am I speaking with the business owner?” and you realise, quickly, that it’s yet another (bloody) telemarketer! “Damn you telemarketer!” you say under your breath, as you politely tell them you’re not interested and promptly hang up.

Are the only people that CALL YOU Telemarketers?

Are the only people that CALL YOU Telemarketers?

How frustrating is it when the phone rings, (RING, RING!) and you say to yourself; “great an opportunity I don’t have to chase!”

Then the person on the other end of the phone opens the conversation with; “Am I speaking with the business owner?” and you realise, quickly, that it’s yet another (bloody) telemarketer! “Damn you telemarketer!” you say under your breath, as you politely tell them you’re not interested and promptly hang up.

Are the only people that call you telemarketers?

If the answer is yes, don’t think you’re alone, this is common and there is a common reason for it:

Your business is not that interesting to your potential customers for them to seek-you- out and go the trouble of actually calling you.

For your customers to go to great lengths to seek-you-out - you have to be radically different to your competitors.

Now, ‘radically different’, can mean a margin of only 5-10% if all your competitors are selling the same thing in the same way. But in any case, you have to be different and you have to give your customers choice: either ‘the same’ or ‘you’.

If your don’t have a strong USP unfortunately you will have to simply get in line and hope your prospects work through their process of elimination and eventually get to you. But in most cases they never do.

Its kinda like being on the second page of Google in a hotly contested category, chances are your prospects find someone relevant and suitable in the top 3-5 listings.

Step 1: Find out what your competitors are doing and do something radically different, or radically better. (Remember in competitive markets ‘radical differentiation’ can mean as little as a 5% margin in value proposition.

Step 2: Ask your best customers what’s important to them. Then trial 3 key responses into your value proposition that are currently not included.

Step 3: Do the exact opposite of what your key competitors are dong. Give your customer choice. The ‘same’ or you!

Step 4: Take action today!

Related Articles
  The Do Not Call List
  How to Sue A Telemarketer by Stephen Ostrow, Esquire
  Tele-phony
  Referrals and the Do Not Call Registry
  How to Train a Telemarketer

Article Tags: business owner, competitive markets, customer choice, differentiation, google, great lengths, phone rings, process of elimination, prospects, telemarketer, telemarketers, trial 3, usp, value proposition, what your competitors



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