Are you believable?

How important is being 'believable' when you're selling? It's the most important thing!

The number one killer that will stop any salesperson dead in their tracks, even the really confident ones, is their inability to instil trust in their customers.

Being believable is not just getting people to follow you - it's also their willingness and peace of mind during the process. Being believable is easier to achieve when you truly believe in what you are selling - so sell something or be a part of a business that you truly believe in.

A great way to develop your believability is to engage in believable activities outside of your chosen profession.   

Sales training exercise:  Next time you're at the supermarket doing your grocery shopping - volunteer to carry someone's bags to their car for them. I guarantee your request will be met with hesitation and even some trepidation. The natural response to such a request would be the obvious, "what's the catch?"

But there is no catch. All you're doing is offering to help someone in some way without reward or recognition. How you overcome the other persons reaction to your offer to help them, is how you train yourself to be more believable.

If you are genuine about helping others, you need to develop a way of being that enables you to cut-through your customers fear and get to a place of trust with real value and benefits.

Remember: Training yourself to be believable only works if you are genuine about helping others! Imposters need not worry themselves with this type of activity.  

Contributing to others without repayment, is not only rewarding in itself, it helps you to develop your inner belief. So when it comes to selling all you have to do is believe in yourself and the selling part takes care of itself.