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Are you in a 'BS' Business?

Written by: Trent Leyshan

Article Overview: A Balance Sheet Business, or 'BS Business', is a business set up solely for the purposes of generating money and extracting shareholder returns. In a BS Business the customer's are essentially a means of which to generate a profit, instead of being the true nature and purpose of the business. This money making psychology takes precedence over all else, even at the detriment of team members and customers. When a business and its

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Are you in a 'BS' Business?

A Balance Sheet Business, or 'BS Business', is a business set up solely for the purposes of generating money and extracting profits. In a BS Business the customers' are essentially a means of which to generate a profit, instead of being the true nature and purpose of the business.

This money making psychology takes precedence over all else, even at the detriment of team members and customers'. When a business and its people exist in this type of self focused state - more often than what is attracted are people and circumstances, of a similar, if not, identical likeness.

When a business is failing or refusing to service and add value to its customers at the required levels, the mirror soon appears, and serves the same consumption driven and self focused customers. Anyone who's been in business long enough knows how hard it is to be build a successful business with these types of customers, it's down right impossible.

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Home > Sales > Trent Leyshan > Are you in a BS Business
Article Tags: balance sheet, circumstances, consumption, detriment, likeness, mirror, money, precedence, profits, psychology, successful business, team members, true nature

About the Author: Trent Leyshan
RSS for Trent's articles - Visit Trent's website

Trent Leyshan is founder, CEO of BOOM!

A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. 

Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. 

He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. 

Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! 

BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships. 

 



Click here to visit Trent's website
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