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Are you interesting enough?
Written by: Trent LeyshanArticle Overview: You don't demonstrate that you are genuinely interested in others by being totally self-focused. The mistake many businesses make is -everything they do and say is all about me, me, and me!
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Are you interesting enough?
To be 'interesting' to others you have to be 'interested in them!'
You don't demonstrate that you are genuinely interested in others by being totally self-focused. The mistake many businesses make is -everything they do and say is all about me, me, and me!
Have you ever been out for coffee with someone you just met and all they did was talk about them the entire time? I bet you left the exchange somewhat drained of energy and totally disinterested in this person. Businesses, like people, are much the same.
When you meetorspeak witha new customer, don't take this opportunity to tell them everything about you, instead make it about them. Furthermore, take thismoment to transcend your genuine interest in them into a valuable relationship with very real benefits.
How to be 'interesting' in business tips:
-Make what you do and say all about your customers
- Lead with getting to know others first, before getting others to know you
- Listen and feel the underlying emotions of what's really being said
- Always communicate in benefit terms
- Never lead with 'me' - Always align values and add value and make it 'we'
For a living,I consult with and develop salespeople and businesses,and I can categorically state, leading with 'it's all about me' much like many traditional selling practices - is a waste of time.
Much more effective is an approach that enables you to align values and add-value to create and develop a relationship that is about us and we, (never me!)
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Article Tags: benefit, business tips, coffee, emotions, genuine interest, mistake, nbsp, person businesses, relationship, salespeople, waste of time
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website  Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   Know your magic numbers How to be an elite SalesAthlete Are you Hard Scrambled or Soft How to generate referrals Innovation x No Support Zero Creation |
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