Are you interesting enough?

To be 'interesting' to others you have to be 'interested in them!'

You don't demonstrate that you are genuinely interested in others by being totally self-focused. The mistake many businesses make is -everything they do and say is all about me, me, and me!

Have you ever been out for coffee with someone you just met and all they did was talk about them the entire time? I bet you left the exchange somewhat drained of energy and totally disinterested in this person. Businesses, like people, are much the same.

When you meet or speak with a new customer, don't take this opportunity to tell them everything about you, instead make it about them. Furthermore, take this moment to transcend your genuine interest in them into a valuable relationship with very real benefits.

How to be 'interesting' in business tips:

-  Make what you do and say all about your customers

-  Lead with getting to know others first, before getting others to know you

-  Listen and feel the underlying emotions of what's really being said

-  Always communicate in benefit terms

-  Never lead with 'me' - Always align values and add value and make it 'we'

For a living, I consult with and develop salespeople and businesses, and I can categorically state, leading with 'it's all about me' much like many traditional selling practices - is a waste of time.

Much more effective is an approach that enables you to align values and add-value to create and develop a relationship that is about us and we, (never me!)