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Business Friendships
Written by: Trent LeyshanArticle Overview: A Business Friendship is another term I use for a customer. A Business Friendship is no dissimilar to a social or personal friendship, the same rules apply, such as; commonality and camaraderie, adding value, listening and understanding, trust and integrity and let's not forget good old fashioned manners.
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Free Download - Find fear before it finds you By Trent Leyshan |
Business Friendships
A Business Friendship is another termI use for a customer. A Business Friendship is no dissimilar to a social or personal friendship, the same rules apply, such as; commonality and camaraderie, adding value, listening and understanding, trust and integrity and let's not forget good old fashioned manners.
In a business friendship the monetary exchange for a product or service is merely a formality as part of the relationship development process, but it's not the basis of the relationship. The relationship is rooted in solid foundations that transcend merely a 'buying or selling'.
This type of customer connection supersedes a price comparison transactional based relationship. Business Friendships promote loyalty and loyalty promotes a healthy, profitable and sustainable business.
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Article Tags: camaraderie, commonality, customer connection, formality, friendships, integrity, loyalty, manners, monetary exchange, nbsp, personal friendship, price comparison, relationship business, relationship development, solid foundations, sustainable business
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website  Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   Yelling is exhausting Are you in a BS Business HOW TO BE A TRUSTED ADVISOR As clear as mud How to deal with problematic salespeople |
Related Forum Posts
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Exclusive: Interview with Results
- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
I am looking to interview about 30 businesses across North America over the span of 3 months.
At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
If you would like to have this short 20-30 minute interview conducted on your Business and you reside in North America please send me an email or PM.
Please contact me at andy[at]jvprosperity[dot]com to arrange our interview and to get free access to the results when they are published.
Re: HOw to market a B2B consulting company
- [quote="zohahunt77":428owzbi]Hi, I was wondering if anyone can tell me the difference between B2B and B2C. I don’t know about b2b marketing but I have done marketing so know things about it. I will suggest you to take online services which will spread your business all over web network. Online marketing is the best way to market any business.[/quote:428owzbi]
B2B = Business to Business - You are marketing to other businesses.
B2C = Business to Consumer - You are marketing to consumers.
English teachers learn Japanese as Interns
- Yasunori, what about the many students that leave N. America to teach English in Japan. They may want to learn Japanese (maybe Business Japanese is a bit different) and the Japanese Business Culture.
New Study - Women prepare better business plans
- I found an article in Business Week and I found this quite interesting.
[quote:ka7lg35i]Who Prepares Better Business Plans, Men or Women?
A new study based on four years of data from men and women in a training program for microenterprises finds that they come out the same in quality scores. "However, women scored significantly better on the presentation of their plan to judges," conclude the study's authors, Ronald G. Cook, Paul Belliveau, and Christine Lentz of Rider University, in a paper presented at a recent meeting of the Small Business Institute. [/quote:ka7lg35i]
What do you guys think?
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