Customers don’t care about you unless you’re naked. They just don’t.
Customers don’t care about you unless you’re naked. They just don’t.
Why should they? You’re not that interesting to them fully clothed. Appropriately decorated in the same suit and tie, or tight black jeans and teased hair, as everyone else in your industry. “Hey it’s what we all do.” And this may be true. But in business, this kills you. There’s no differentiation. There’s nothing unique about you. Nothing interesting. You’re just the same. A carbon copy of the competitors in your market place, all dong the same thing. Saying, doing and selling in the same way. Talk about choice… vanilla, vanilla or vanilla? What flavour are you? One scoop or two?
You have to stand out!
You’ve got to be Naked!
Customers dont care about you unless youre naked They just dont - To learn more about this author, visit Trent Leyshan's Website.
Like this article? Share it with your friends
Customers don’t care about you unless you’re naked. They just don’t.
Why should they? You’re not that interesting to them fully clothed. Appropriately decorated in the same suit and tie, or tight black jeans and teased hair, as everyone else in your industry. “Hey it’s what we all do.” And this may be true. But in business, this kills you. There’s no differentiation. There’s nothing unique about you. Nothing interesting. You’re just the same. A carbon copy of the competitors in your market place, all dong the same thing. Saying, doing and selling in the same way. Talk about choice… vanilla, vanilla or vanilla? What flavour are you? One scoop or two?
You have to stand out!
You’ve got to be Naked!
Customers dont care about you unless youre naked They just dont - To learn more about this author, visit Trent Leyshan's Website.
Like this article? Share it with your friends
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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