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Empower your Sales people with the right Sales Coaching Process!

Written by: Trent Leyshan

Article Overview: Nearly all elite athletes have a coach. Rarely do you see an individual or team scaling the dizzy heights of success without a well thought-out coaching structure, appropriate motivators, and when needed; soft or firm guidance in the right direction.

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Empower your Sales people with the right Sales Coaching Process!

Nearly all elite athletes have a coach. Rarely do you see an individual or team scaling the dizzy heights of success without a well thought-out coaching structure, appropriate motivators, and when needed; soft or firm guidance in the right direction.

A successful sales coach aligns a sales team to a common objective by both individually and collectively coaching a sales team to work through common or unique problems and opportunities. A sales coach also helps a sales team prepare for competition via a relevant interactive sales coaching process. Designed by the sales coach this process is most effective when the sales coach applies her experience, relevant insight into what’s worked and not worked in the past towards the sales team’s objectives. Whilst also being open to change and coaching the team towards unchartered possibilities.

Effective sales coaching is not proclaiming to the sale person; ‘this is how things should be done’. On the contrary; successful sales coaches guide their students to ask ‘what do I need to learn? And ‘how can I do this better?’ And by exploring and answering the question the sales person develops his or her own capacity to think, solve problems and create opportunities. Much like sales theory: telling is not selling. Moreover, directing a sales person is not sales coaching. This type of interaction is simply micromanaging, this process weakens the sales person’s capacity to think for themselves.

A successful sales coach leads the sales person to a place where true growth and personal transformation can take place: from within.

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Home > Sales > Trent Leyshan > Empower your Sales people with the right Sales Coaching Process
Article Tags: answering the question, coach, coaching the team, dizzy heights, effective sales, elite athletes, guidance, interaction, interactive sales, motivators, objective, personal transformation, possibilities, relevant insight, right direction, sales coaching, sales person, successful sales, true growth

About the Author: Trent Leyshan
RSS for Trent's articles - Visit Trent's website

Trent Leyshan is founder, CEO of BOOM!

A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. 

Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. 

He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. 

Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! 

BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships. 

 



Click here to visit Trent's website
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