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FREE isnt what it used to be
Written by: Trent LeyshanArticle Overview: Email, is indeed free but free isn't what it used to be! No Sir, in the past, getting something for free was exciting, like winning, even though you didn't have to compete for it. "You can have this for free", usually meant, I like you and want you to feel special.
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Free Download - Find fear before it finds you By Trent Leyshan |
FREE isnt what it used to be
Some people believe that it's free to send emails. They blast-out hundreds and even thousands at a time, hoping a tiny percentage of recipients will either buy now or buy-in to being contacted downstream.
This approach may appear to be relatively free and easy, but there are implicit and dangerous costs associated with abusing it.
Email, is indeed free but free isn't what it used to be! No Sir, in the past, getting something for free was exciting, like winning, even though you didn't have to compete for it. "You can have this for free", usually meant, I like you and want you to feel special.
Today,free largely means, give me your contact details so I can sell you something later. And if you don't spend withme later, the advertisers that we leverage from your patronage - will. The free model works in the modern economy because we all deep down desire something of (value) for nothing. Why wouldn't we, when acquiring things of value is just so expensive and challenging for most of us most of the time?
Whenever I receive an email (as a business owner) my gut-reaction is hoping and usually expecting to find something of significant (value to me) in my inbox, like a response from a customer or a request for my services. When I get spam - I never read it. In fact, my response is now so instinctive - I hit the delete button without hesitation and even thinking about it. So, if you are serious about my winning my business and engaging me in a meaningful way, spam, much like cold- calling, is only going to train me to ignore you.
So yes, email is free, but like anything in life, abusing something just because you can, is ill advised. By abusing freevia spam you will push away future prospectswho in principal respect their privacy. By pushing free in pre-sales you will alienate potential customers that simply needed more time andspaceto consider their options. Last but certainly not least, bombardingexisting customerswithfree -sending meaningless emails containing content that's neither relevant nor valuable is only going to annoy them.
By all meansharness free but makes sure you're not abusing it or your customers simply because it is free.
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Article Tags: advertisers, business owner, cold calling, contact details, desire, economy, email, future prospects, gut reaction, hesitation, inbox, leverage, patronage, pre sales, tiny percentage
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About the Author: Trent Leyshan RSS for Trent's articles - Visit Trent's website  Trent Leyshan is founder, CEO of BOOM! A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships.
Click here to visit Trent's website   Its BIG to be small People rarely buy what they need if you can sell them what they really want Empower your Sales people with the right Sales Coaching Process Is your website offering a wet and limp handshake The little agency that lost its soul |
Related Forum Posts
Re: Businesswomen in the news
- Hey hey hey....Calm down. What you are forgetting and the press isnt taking into consideration the rise of entrepreneurship. Women arent leaving the workforce, they are starting their own workforces...
A few years ago I was president of the Canadian Association of Women Executives. I got a call from Global National who wanted a comment on the fact that women were leaving corporate Canada in droves....and what did I think about it......was it the glass ceiling etc..
Well, its because women are flocking to entrepreneurship but ladies, that doesnt make the news. the media is looking for information that will prove their 'the economy is in a slump'....
It simply isnt true. There are more women starting and running their own businesses than we've ever seen.
Dont forget that the media is out for the media and scare tactics and bad news gets the coverage....
J
Re: Old vs New Facebook
- There isnt much difference from the oldand the new facebook except the interface.i think its a marketing strategy.no big deal.
Re: Top Banner Help
- Hi
I think I freebie is a good idea say after 10 posts or 30 days.
I know when I joined there was some FREE seo report which I think is a great incentive to new entrepreneurs. If its still available I think that would be work great as a banner?
Also you could promote it on digg, use an attention grabbing headline ' FREE SEO Report' or 'Are you performing?' something like that?
Instead of the same banner on each page you could have a selection of banners rotating
Another suggestion is start a 'entrepreneur directory' and after 10 quality posts - (moderators decision) you can submit yourself with a link to your website?
Just a few thoughts.
No lawyers!
- Hi, Kevin
Didn't mean to mislead you. I have no lawyer! My business isnt' the type that requires it.
I'm sure your lawyer is very good.
My reaction is simply that nobody should be worth $250 an hour. (Except sports players, of course.) I appreciate that they charge what the market will bear...I appreciate that that's capitalism....but I still don't like it....
Re: English TV Programme
- What Ive seen on the show is sometimes turning down a contract if the deal isnt right - for example look for longterm instead of shorterm financial gain - dont just take anything to make a fast buck!
My personal advice is to communicate more, not just to new or existing customers but your staff, even the small things!
And most of all work smarter not harder!
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