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Find fear before it finds you

Guest post by: Trent Leyshan

Article Overview: To project to others that we are always happy, having fun and in a positive frame of mind every day is just pure fantasy. We all feel pain and frustration and all of us most certainly feel fear. In fact, for many of us, fear defines who we are and our corresponding thoughts and behaviours are governed by fear's close relatives: anxiety, procrastination, stress and worry.

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Find fear before it finds you

To project to others that we are always happy, having fun and in a positive frame of mind every day is just pure fantasy.

We all feel pain and frustration and all of us most certainly feel fear. In fact, for many of us, fear defines who we are and our corresponding thoughts and behaviours are governed by fear's close relatives: anxiety, procrastination, stress and worry.

Let's explore fear a little closer. What is fear? Fear results from the threat or potential to experience pain. What is pain? Pain is the sensation felt when the brain releases certain bio-chemicals in our body to alert us of physical danger - such as cutting our skin or breaking our arm. Pain preserves us from continuing to harm ourselves once injured in some way.

This biological mechanism is brilliant. However there is one flaw in this program: Regardless of whether the threat is actually real or not, we still experience the same bio-chemical charges that fear sets off in our brains. How many of us have feared something that never ends up happening? The threat of impending pain can be too much to stand for some people, who, as a consequence, become bound and confined by fear. We then become fearful of fear.

So how does fear relate to being a salesman? It has everything to do with it. Fear, according to many experts, is a great motivator, and breaking free of it has everything to do with being successful. Do you fear being wrong? Do you fear being judged? Do you fear not fitting in? Do you fear being rejected? Do you fear failure?

Of course you do. I do. We all do. But don't let fear be your master. Don't let it control you, control it. Being conscious of your fear and actually conforming to it are two very separate things. Consider the following: What would your sales role and business be like with less fear? And how would your customers feel with no fear from buying from you?

If you remove fear from your sales role and your customers' experience, your business will transform magically and you would probably do things radically different to the way you do things today. Without fear to hold you back, you can have a red hot crack! And love every minute of it.

Fear serves us in ways, but also limits us in others. Fear keeps a young child from crossing a busy street and entering into harm's way. But that same fear twenty years on restrains a potentially powerful woman from stepping off the curb and taking on her dreams. Let fear, pain and defeat be your allies. Embrace them and you embrace life. Deny collaborating with these allies and you deny the opportunity to be all you can be.

Seek fear out! Go looking for it, I dare you. Find if before it finds you. Understand why you fear the things you fear and how these fears limit your capacity to be, do and have more in life. Fear is an illusion if you choose to see and believe it as such.

So pick up the phone and make that call! Get in the car and drive to your opportunity. Make it happen. Go to your customers if they won't cont come to you. In that meeting today, don't just be present - ask for the order! What's stopping you? If you understand how fear serves you- nothing will!

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Home > Sales > Trent Leyshan > Find fear before it finds you >
Article Tags: sales training

About the Author: Trent Leyshan
RSS for Trent's articles - Visit Trent's website

Trent Leyshan is founder, CEO of BOOM!

A leading international sales training company that specialises in the development of inspirational sales cultures, leaders and salespeople. 

Early in his career Trent was head tradeshow spruiker and sales manager for Australia's most flamboyant TV salesman, Big Kev. 

He has since driven two of his own companies from lounge room operations into market leaders. And led sales teams in leading new media and advertising agencies. 

Trent is a sought after expert and facilitator on sales performance and strategy. He is the Author of sales book, The Naked Salesman: How to walk the talk and sell your way to success! 

BOOM! develops sales training strategies and delivers inspiring learning experiences for some of the world's most successful and demanding sales driven organisations. Empowering them with modern skills and tools to effectively engage with customers and build stronger and more valuable relationships. 

 



Click here to visit Trent's website
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More from Trent Leyshan
How much are your salespeople really worth
Whats under your salesbonnet Part 1
Is your website offering a wet and limp handshake
Customers dont care about you unless youre naked They just dont
Customers are begging for discounts but we dont want to drop our prices What selling strategies should I use


Related Forum Posts
Re: Fear of Success Re: Fear of Success - You don't need to fear success. We should embrace it. Fear is define by a man of God as False Evidence Appearing Real. the meaning is what we fear most does'nt come to pass
Re: 10 Reasons Who Startups Fail & Book Recommendations Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post. But there is a paramount reason why business star up fail that is not addressed here. Which is the fear of failure. Someone said the fear should not been seen as a monster, but should be seen as horse that you can tame and ride as you like.
Re: Looking for a Blog topic? Re: Looking for a Blog topic? - Great advice GT. This and every other quality forum, every book you read, every article or website can be a source for your own writing. Find a topic, blog about it and LINK BACK to the source (or acknowledge the author if it is a book - or add an Amazon link). Every time you link out a good site you are giving your readers value. Don't worry about losing traffic or getting/not getting back-links. Just DO IT! It will make your blog much more informative and therefore more valuable and more attractive. The best blogs always have tons of links heading out to whatever good stuff the blogger finds. Read, learn, write, link. Read, learn... etc.
Re: The Fearless Factor by Jacqueline Wales Re: The Fearless Factor by Jacqueline Wales - Hi Shri, Sounds like an interesting book as fear is something I'm sure all entrepreneurs face when starting or operating their businesses. But I think that fear also plays an important role in keeping us humble and forces us to do our due diligence before acting.
Re: Kevin's Case Study #14 - When to quit being an entrepreneur? Re: Kevin's Case Study #14 - When to quit being an entrepreneur? - I agree with GT on this point. I also think that a lot of these decisions are fear based. If people say that they don't have the time, or other similar excuses then nine times in ten it is more that they fear failure. Either that or the bug has never bitten. Once bitten it is nearly impossible to stop thinking like an entrepreneur. MichelleJ


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