HOW TO BE A TRUSTED ADVISOR
HOW TO BE A TRUSTED ADVISOR
Madness! You just wouldn’t do it. Why? Because you want the best person for the job and you’ve probably gone to great lengths to research and speak with friends or associates who have been through a similar process or know others who have – in order to find the right information you need to make the right decision. The right decision is always - what’s best for you. The price is the last thing on your mind if you want the best result.
Being naked is not about being average. Being naked is about being: Bold, Unique, Memorable and Real. It’s also about being remarkable and it’s most certainly about being the best, or even the best in the world. Why not?!
How do you get-in to see a world class surgeon? Well, first you need a referral from your doctor, perhaps a more general practitioner Why is the referral important? Because the surgeon has a qualification process, they don’t just talk to anyone about anything. Their too busy and they value their own time and yours. Then once you have a referral you then get in line. And 12 months or so from now when you get to finally meet, it’s not about them, it’s never about them, it’s about you. The Doctor consults, she ask questions, you do most of the talking, she explores and finds out all the facts, run tests, seeks expert council for things she may not be have expertise in, then (and only then) does she make a well thought-out and considered recommendation, or a series of recommendations on what’s best for you.
If she can’t help you she will recommend you seek help from someone else, perhaps even another surgeon (competitor). And because of all this and her process she is now your trusted advisor. Are you starting to get it?
Sales (world class sales) is rarely about selling, it’s entirely about giving more; more of you, more of the real; which is the best you, and never compromising who you are, to get paid. To achieve this state of realness (or better nakedness) you need to choose your customers wisely and ensure you have a process that allows you to stay the course.
When a Doctor fails to follow their tested process and/or cuts corners they get hit with a malpractice suit. People’s lives and indeed medical careers are at stake when things go wrong. Who the Doctor is, is important, as they have invested years of study, time, energy and development into their profession, or more significantly who they are. But just important is the livelihood of their patients and getting it right. What a powerful way of being. Aren’t your customers that important? If not, they should be!
Surgeons and medical practitioners are all, in part, naked salesman. Their social profiles, the value they create and huge salaries they command demonstrate this. They focus on the 20%. They develop their niche. They are experts and specialists in their field, and over time they get to become exceptional at what they do, or the best at what they do. They stick to their process and master it; never compromising it or who they are - to simply, get paid.
HOW TO BE A TRUSTED ADVISOR - To learn more about this author, visit Trent Leyshan's Website.
Like this article? Share it with your friends
Imagine going to a heart surgeon and leading with “give me your best price on a triple bypass?”
Madness! You just wouldn’t do it. Why? Because you want the best person for the job and you’ve probably gone to great lengths to research and speak with friends or associates who have been through a similar process or know others who have – in order to find the right information you need to make the right decision. The right decision is always - what’s best for you. The price is the last thing on your mind if you want the best result.
Being naked is not about being average. Being naked is about being: Bold, Unique, Memorable and Real. It’s also about being remarkable and it’s most certainly about being the best, or even the best in the world. Why not?!
How do you get-in to see a world class surgeon? Well, first you need a referral from your doctor, perhaps a more general practitioner Why is the referral important? Because the surgeon has a qualification process, they don’t just talk to anyone about anything. Their too busy and they value their own time and yours. Then once you have a referral you then get in line. And 12 months or so from now when you get to finally meet, it’s not about them, it’s never about them, it’s about you. The Doctor consults, she ask questions, you do most of the talking, she explores and finds out all the facts, run tests, seeks expert council for things she may not be have expertise in, then (and only then) does she make a well thought-out and considered recommendation, or a series of recommendations on what’s best for you.
If she can’t help you she will recommend you seek help from someone else, perhaps even another surgeon (competitor). And because of all this and her process she is now your trusted advisor. Are you starting to get it?
Sales (world class sales) is rarely about selling, it’s entirely about giving more; more of you, more of the real; which is the best you, and never compromising who you are, to get paid. To achieve this state of realness (or better nakedness) you need to choose your customers wisely and ensure you have a process that allows you to stay the course.
When a Doctor fails to follow their tested process and/or cuts corners they get hit with a malpractice suit. People’s lives and indeed medical careers are at stake when things go wrong. Who the Doctor is, is important, as they have invested years of study, time, energy and development into their profession, or more significantly who they are. But just important is the livelihood of their patients and getting it right. What a powerful way of being. Aren’t your customers that important? If not, they should be!
Surgeons and medical practitioners are all, in part, naked salesman. Their social profiles, the value they create and huge salaries they command demonstrate this. They focus on the 20%. They develop their niche. They are experts and specialists in their field, and over time they get to become exceptional at what they do, or the best at what they do. They stick to their process and master it; never compromising it or who they are - to simply, get paid.
HOW TO BE A TRUSTED ADVISOR - To learn more about this author, visit Trent Leyshan's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
 | |
|  |
Subscribe to Trent's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 10 Areas of Differentiation Instant Brochures Goal Setting Instant Classified Advertising SWOT Analysis Template |
|
 | ||
 |
Top 50 HR Blogs 2009
Top 50 HR Blogs 2009 | |
 |
The Top 10 ProBlogger Posts
Best Posts for Bloggers | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
